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Top 4 Tools for Social Media Managers to Increase Efficiency Now
Social media managers need to wear a lot of hats. You have to respond to comments, schedule publications, keep followers engaged, and so much more. All in all, it’s a job title that entails the work of several people. Without the right tools, it can be hard (if not impossible) to keep up with the
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PrettyLinks: The Best Affiliate Link Management Plugin
If you make any part of your living through affiliate marketing, you know it’s not as simple as it appears. There are many moving parts involved. Between adding links, creating disclosures, and monitoring metrics, it’s easy to become overwhelmed. Fortunately, there are link management plugins available designed to benefit affiliate marketers. A plugin can help
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How to Market a Service-Based Business (5 Key Tips)
Marketing a service-based business isn’t the same as marketing a product. You’re not selling something tangible that your customers can see or feel. You’re selling something intangible: your ability to deliver outstanding service and solve your customer’s problems. This makes your job a little trickier. The good news is, successfully marketing a service-based business is
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How to Advance Your Affiliate Marketing Game (5 Strategies)
Do you feel it’s time to raise your affiliate marketing game? Perhaps your income from affiliate programs has been stagnant lately, or you want to explore other ways of promoting products to your audience. If embedding affiliate links into your content is not reaping the desired results, you might have to dig a little deeper.
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What Are Micro-Communities and Should You Start One?
When it comes to digital marketing, it’s hard to overstate the importance of social media. Unfortunately, it can take a lot of time to get right. You may sometimes feel as if you’re struggling to reach the audiences that will give you the greatest return on your efforts. Micro-communities have been getting a lot of
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6 Ways to Combine SMS and Email Marketing
Email marketing is still among the top channels for businesses of all sizes to nurture and engage their audience. Not to mention, the marketing strategy also provides a tremendous return on investment (ROI) of nearly $46 per dollar spent. SMS has similar potential to drive a significant ROI due to its accessibility and convenience for
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Multi-Channel Attribution: What You Need To Know
Do you remember the million-dollar Number 55 bet between Will Smith and BD Wong at the Superbowl game in the movie Focus? If you haven’t seen the movie, Will Smith won the bet because he was aware of what we call multi-channel attribution. Will Smith bet his entire weekend’s earnings that Margot Robbie would be
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How to Create Compelling Content for Every Stage of the Buyer’s Journey
Up to 70% of marketers are actively investing in content marketing. That’s not surprising, considering how much marketers can achieve with the right content. Content drives marketing efforts and carries the message of the salesperson or business to the minds of the buyers. But only very few marketers have a grasp on how to create
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3 Advanced Practices for Your Affiliate Link Disclosures
As a content creator, you probably understand the importance of affiliate link disclosures. These are required by most affiliate programs, as well as law enforcement agencies like the Federal Trade Commission. While you might already be using disclosures on your site, you may want to ensure that you cover all the bases. If that’s the
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3 Best Places to Post QR Codes (Online and Offline)
Although quick response (QR) codes have been around since the 1990s, these useful tools have seen a recent resurgence. Since September of 2020, over 46% of consumers have reported an increase in their usage. As a business owner, you might be interested in jumping on the QR trend, but perhaps you’re not sure how to
