Category: How Tos

Hands on articles on how to do things step by step.

  • Here’s How You Master the Meta Description for Better SEO

    Here’s How You Master the Meta Description for Better SEO

    We need to get something about meta descriptions out of the way first and foremost: they do not matter to Google’s ranking system.  If there’s one thing you can count on from Google, it’s foggy and hidden information about what’s best for search engines. Meta descriptions are not exempt from the murkiness.  In fact, even…

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  • How to Combine Your Content Marketing and Ad Strategy

    How to Combine Your Content Marketing and Ad Strategy

    Remember when content marketing was a taboo subject?  It was an intruder in a world of paid advertising and “serious marketing.” No one wanted to take a chance on blogging (a practice relegated to teenage whiners and hobbyists), or infographics, or guides. And no one wanted to part with hard-earned cash to do it. There…

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  • How to Set Up Open Graph Meta Tags Using PrettyLinks

    How to Set Up Open Graph Meta Tags Using PrettyLinks

    One of the best ways to reach a wider audience is to share your content on social media. Unfortunately, simply sharing your content’s link on your profiles as-is leaves a lot of what gets posted to chance. Enter “Open Graph” meta tags. These elements, when used correctly, can boost your social media returns. In fact, meta…

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  • How to Repurpose Content for Maximum Engagement

    How to Repurpose Content for Maximum Engagement

    Here’s a phrase you’ve likely heard over and over on your journey to better marketing: content is king. And it is king! Content marketing, whether video or podcasts or blogs or whitepapers, runs the modern marketing landscape. It’s an essential step in a world that is increasingly reliant on social media and online discovery for sales. Consider…

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  • How to Craft Landing Pages that Convert

    How to Craft Landing Pages that Convert

    Why Don’t My Landing Pages Convert? The internet is distracting.  Even the most organized and focused of us can get lost deep in the throes of Reddit, Tumblr, and Instagram. When you’re done scrolling for hours on a social network, you find yourself skipping merrily through blogs, articles, videos, ebooks, tutorials, and on and on…

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  • Why Page Loading Speed Matters (And How to Improve It)

    Why Page Loading Speed Matters (And How to Improve It)

    Speed is one of the most crucial factors for a successful website. Slow loading times can lead to a host of problems, all of which can result in a loss of traffic. In this way, a slow page can be the death knell of an entire website.  Fortunately, there are plenty of options for addressing…

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  • 4 Ways to Improve Bounce Rates

    4 Ways to Improve Bounce Rates

    As a growth-focused marketer, you’ve likely encountered the term “bounce rates” in your analytics reports. Bounce rates provide a quick snapshot of how well your website is engaging visitors. Understanding this key metric—and knowing how to improve bounce rates—can offer valuable insights into what’s working and what needs adjustment in your site’s performance. Monitoring and…

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  • How You Can Use Chatbots to Increase Conversions

    How You Can Use Chatbots to Increase Conversions

    Chatbots are becoming a popular feature on many websites. However, they may seem difficult to implement at first glance. It’s easy to assume that adding a chatbot to your site will require advanced technical know-how. Fortunately, there are plenty of easy ways to implement and benefit from chatbots. That’s good news, since this technology is…

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  • Your Complete Guide to Linking on YouTube (4 Tips)

    Your Complete Guide to Linking on YouTube (4 Tips)

    Video marketing has grown in popularity over the years, with YouTube remaining the preferred channel for video content consumption. However, in order for your YouTube videos to have the maximum effect, they’ll need to be strategically formatted and optimized. Strategic linking on YouTube can help your business boost search engine optimization (SEO), generate more traffic,…

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  • 3 Ways to Improve Your Website’s Accessibility

    3 Ways to Improve Your Website’s Accessibility

    Today, more than a billion people experience some kind of disability. This can make navigating certain websites difficult, especially when they include dynamic features. As a result, it’s vital that we all strive to create websites that are completely accessible. Web accessibility is the practice of making sure there are no barriers that might prevent…

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