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How to Create a Brand Style Guide for Your Website
As your business grows, you’ll have more and more people acting on its behalf. If those people have different ideas about your brand, that can lead to inconsistencies and confusion. That means you’ll need to find a way to quickly communicate your brand requirements as your business grows. One way to keep your branding consistent…
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How to Create a Logo for Your WordPress Site (In 6 Steps)
Even if you have fantastic content, visitors may not be drawn to your WordPress website unless it uses strong branding. One of the most effective ways to do this is with a well-designed logo. The reverse is also true – if your site’s logo is poorly designed, you could be harming your site’s reputation. Effective…
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3 Ways You Can Increase Brand Awareness Online
It’s hard to overstate the importance of brand awareness. After all, the hard work you’ve put into creating a website and developing a consistent brand identity can be for nothing if no one is aware of your business’ existence in the first place. Therefore, increasing brand awareness should be a key concern. Fortunately, there are…
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The Ins and Outs of Creating a Good Business Name
Whether you’re opening a bakery, starting a career as a Twitch streamer, or launching an e-commerce store, branding is crucial. Creating a good business name that’s also unique, memorable, and suitable for your business is one of the most important steps you’ll take. The good news is, you always have a lot of options for…
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An Introduction to the New Top-Level Domains (TLDs)
Until recently, your choices were limited when it came to picking your site’s Top-Level Domain (TLD). However, just a few years ago, this changed dramatically when a whole host of new TLDs were made available to register. Since the floodgates opened, there have been literally hundreds of new TLDs released. This means you can now benefit…
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Do Link Shorteners Still Have a Viable Use in Modern Web Design and Marketing?
Ever since Google shut down its goo.gl service, it’s fair to wonder what the future of link shortening holds. In other words, is URL shortening still relevant in web design and online marketing? Despite the fact that some are keen to write link shortening’s eulogy, it’s still a vitally useful element of online marketing. While…
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Social Media: The Key Role It Plays in Establishing Brand Identity
It probably won’t come as a surprise that social media is a crucial tool when it comes to marketing yourself or your business. However, surprisingly few people grasp just how important your social media presence can be in driving new customers your way. When establishing your brand identity, social media platforms can play a huge…
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3 Questions to Ask Yourself on How to Create a Consistent Brand Identity
If you’re running any sort of business through your website, it’s important to create a brand identity. Your brand identity is your brand’s personality and how you engage with your audience through marketing and other interactions. If you want to create a brand that people respond to, you’ll need to ensure that it has a…
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3 Ways to Use Shortened Links in Your Video Content
With YouTube’s active users totaling two billion as of 2020, it’s easy to say that video is taking over the world. And it’s also no wonder that up to 96% of marketers use videos as part of their strategies. The key is knowing how to tap into this well of possibilities. One important aspect of…
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The Alternate Base URL: What It Is and How to Use It
There are times when you might want to use a URL different from your primary domain name. For example, your original name might be too long, you might need to temporarily use a different domain, or you might want to capture a larger audience. In each of these scenarios, an alternate base URL comes in…
