15+ Top Paying Health and Wellness Affiliate Programs

Earn from trusted health and wellness affiliate programs that cover everything from meditation and supplements to mental health services and breathing apps.

Health and wellness means something different to everyone. For some, it’s finally getting a full night of sleep. For others, it’s finding the right breathing techniques to get them through chaotic life events. Then there are consumers out there who simply need help finding a protein powder that doesn’t taste like chalk.

The point is, there’s no one-size-fits-all path to feeling better – and most folks are still figuring out what works for them. That’s where affiliate marketers can make a real difference! 

More and more people are actively seeking out products, habits, and everyday upgrades that help them feel more energized, less stressed, and better supported. As an affiliate, you can introduce them to solutions that fit their needs and lifestyle.

And when those recommendations make a positive impact in your readers' lives, you’re not just earning clicks and commissions – you’re building trust and credibility with every post.

In this blog, we’ll introduce you to 15 health and wellness affiliate programs that align with how people genuinely care for themselves. These brands span a variety of wellness paths, giving you plenty of ways to match your content, audience, and niche. Plus, they come with competitive payouts to match!

What Counts as “Health and Wellness”?

Health and wellness is one of the broadest affiliate niches out there – which is great news for reach and revenue, but it can also be a little hard to pin down.

It’s often lumped in with terms like “fitness”, “self-care”, “healthy living”, and “well-being”. All relevant, but together, they cover a massive range of products and goals.

So what actually qualifies as “health and wellness”? A good rule of thumb is this: if it helps someone feel better (physically, mentally, or emotionally) it counts. That could mean:

• Nutrition and supplements
• Mental health support
• Sleep and mindfulness tools
• Fitness tech and movement routines

Because the category is so wide, most affiliates find more success by starting with a specific angle (otherwise known as a sub-niche). You don’t need to promote everything, just the tools that make sense for your audience. 

Once you’ve built trust in one area, you can always branch out. Growing into a second (or third) wellness lane opens up even more affiliate potential and the chance to scale smarter with tools that grow alongside you.

Why Promote Health and Wellness Products as an Affiliate?

The health and wellness niche might seem broad, but the way people search within it is anything but. It’s one of the most search-driven spaces out there, filled with high-intent queries like:

• “Best melatonin supplement for deep sleep
• “Quick stress relief techniques for busy professionals
• “Guided breathing exercises for panic attacks
• “How to build a calming night routine without screens
• “Affordable virtual counseling services for depression

These aren’t passive scrolls. They’re real questions from people actively trying to feel better and often ready to buy something that helps.

Even better, wellness purchases tend to stick. People reorder what works, keep subscriptions active, and build routines around products that make a difference. That kind of consistency means your content (and your affiliate links) can keep earning long after it goes live. 

Top-Paying Health and Wellness Affiliate Programs (Sorted by Sub-Niche)

Whether you're doubling down on the niche you know or branching into new territory, these health and wellness affiliate programs give you flexible, high-converting options to work with. 

We’ve organized them by category, helping you find brands that align with the content you’re already creating (or want to try next).

Vitamins & Supplements 

Nature Made

Nature Made has one of the most extensive supplement selections I’ve personally seen from any brand. With over 150 products, they offer a daily solution for just about every need, whether it's addressing a specific deficiency or supporting an overall wellness goal.

They’ve nailed the essentials with staples like D3, magnesium, and iron, but they don’t stop there. Their catalog also includes solutions for sleep, immune support, prenatal, digestion – you name it, they’ve got it covered.

The Wellblends line goes a step further, combining complementary ingredients to support targeted needs (like stress and sleep or energy and focus) all in one capsule.

Nature Made also leans into accessibility. It’s affordable, easy to find in stores or online, and backed by some of the strictest quality standards in the supplement space (including that coveted USP verification badge). 

So even though your audience might be hearing about it from you, it’s a brand they’ll recognize, trust, and feel good about actually trying.

👉 Learn More about the Nature Made affiliate program here. 

iHerb

If your health routine has ever spilled into the grocery section, the beauty aisle, the pet department, and your bathroom cabinet all at once – you already get what iHerb is all about.

iHerb is one of the most expansive wellness marketplaces online, with over 50,000 products spanning every corner of daily life – from protein powders and Korean skincare to allergy-friendly bath goods, pet supplements, and eco-conscious cleaners – supporting a wellness lifestyle from shelf to self.

The site’s smart filtering system makes it easy for shoppers to browse by core categories (i.e, Supplements, Bath, Beauty,  Baby, Home, etc.) and then drill down by age, diet, health goals, and ingredient preferences.

Whether your audience is stocking up on magnesium, hunting for vegan collagen, or searching for fluoride-free toothpaste for their kids, iHerb helps them find what they need – fast.

That same user friendly structure makes it a great pick for affiliate content, too. With products already organized by niche and use case, you can build listicles, roundups, and themed recommendations quickly, without spending hours curating related picks from scratch.

👉 Learn More about the iHerb affiliate program here. 

Puritan’s Pride 

Puritan’s Pride has been in the supplement space for over 50 years, and it shows – not because they shout the loudest, but because they know what people actually need. While their catalog covers all the essential vitamins, minerals, and herbal blends, what really sets them apart is how easy they make it to get started.

Instead of dropping users into an endless scroll of products, they begin with a quick wellness quiz. Answer a few simple questions, and you’ll get personalized recommendations based on your health goals, preferences, and routines. Additionally, you can book a free one-on-one call with one of their in-house nutrition coaches.

That kind of human-first approach makes this brand feel less like an online storefront and more like a wellness partner – especially for those who are overwhelmed by options or unsure what their body actually needs. 

For content creators speaking to health and wellness beginners trying to feel better without getting lost in labels, Puritan’s Pride offers an approachable, guided entry point and a product lineup that grows with them as their needs evolve.

👉 Learn More about the Puritan’s Pride affiliate program here. 

Protein Powders & Shakes

Bulletproof

Bulletproof built its reputation by turning coffee into something more. Not just a caffeine fix, but a new kind of wellness – the kind that starts in your mug, not your medicine cabinet. 

Their original butter-infused brews, packed with MCT oil and healthy fats, caught on fast with high-performers, keto fans, and early risers looking for focus without the crash.

Since then, Bulletproof has grown into a full wellness brand, but it hasn’t strayed far from its roots. Coffee and MCTs are still front and center, now joined by collagen protein powders, clean snack bars, and daily supplements that support energy, digestion, and brain health – all built to work seamlessly with the morning routine.

If your audience is looking for clarity, focus, and real energy – before 9 a.m. – Bulletproof gives you plenty of ways to blend product recommendations tastefully into your content (puns intended 😄 ). 

👉 Learn More about the Bulletproof affiliate program here. 

Slate

Slate Milk is what happens when chocolate milk grows up and gets serious about nutrition. It’s formulated for people who crave that creamy, nostalgic flavor but don’t want the sugar crash or stomach issues that usually come with it.

Their lineup covers classic flavors like dark chocolate and vanilla, plus high-protein lattes with enough caffeine to replace your usual iced coffee. Everything’s shelf-stable too, so you can stock your gym bag, office drawer, or fridge without worrying about spoilage.

Slate also offers a “Build Your Own Box” subscription that lets your audience customize a 24- or 48-pack with the exact flavors they want. Whether they’re die-hard dark chocolate fans, want a mix of high-protein lattes for morning fuel, or are testing different flavors to find their go-to, this flexibility makes stocking up feel personal and fun.

💡 #PrettyLinksAffiliateMarketingTip
Not sure which Slate flavor your audience prefers? Set up an A/B test to track clicks on chocolate vs. vanilla product links. Once you’ve got the data, use it to guide future content. 👉 Learn How

👉 Learn More about the SlateMilk affiliate program here. 

Ripple 

If you’ve ever stood in the grocery aisle squinting at dairy alternatives and wondering what your kid will actually drink, Ripple is the brand that finally gets it. Their plant-based milk doesn’t just check boxes – it checks with parents first. 

From lunchbox-ready chocolate pea milk to vanilla protein shakes built for post-practice fuel, every product is made with growing bodies in mind. No dairy, no soy, no nuts, and none of the top nine allergens – just smooth, familiar flavors packed with 8g of plant-based protein and 50% more calcium than regular milk.

But Ripple isn’t just for kids. Their lineup includes unsweetened milks and rich, dairy-free creamers that complete adult routines too. So when someone in your subscriber lists finds Ripple, chances are they’ll be stocking up for the whole household.

For creators speaking to parents juggling picky eaters and food allergies, Ripple makes a great feature in your next “lunchbox ideas” blog post. 

👉 Learn More about the Ripple affiliate program here. 

Mindfulness & Meditation

Pause Breathwork  

When stress hits your chest before your brain can catch up, start with a breath. Not the vague kind you see in passing – an intentional, guided breath that clears tension and resets your entire system. That’s what Pause Breathwork puts in your pocket.

With over 100 audio tracks, this app makes breathwork feel practical, approachable, and ready whenever it’s needed. Short “breathers” (3–10 minutes) offer quick hits of calm or clarity, while longer “journeys” (up to 45 minutes) help process stuck emotions and give your nervous system a full reset.

Everything’s organized by purpose (stress relief, sleep, energy, focus) so your audience doesn’t have to guess what they need. They just press play and breathe their way through whatever life’s throwing at them.

But Pause doesn’t stop at daily support. It also offers in-depth online courses and certification programs for becoming a breathwork facilitator or somatic coach – ideal for wellness professionals or creators looking to expand their offerings, deepen credibility, or even create similar programs of their own. 

And yes, those programs are commissionable too, making this one of the rare apps that serves both everyday users and affiliate partners with long-term goals.

👉 Learn More about the Pause Breathwork affiliate program here. 

Reflect

Reflect is a mindfulness brand built around one beautifully simple mission – helping people feel calmer by actually tuning into their bodies. Instead of offering a library of exercises and asking users to self-diagnose, Reflect starts with something more intuitive: real-time biofeedback.

Their flagship product, the Reflect Orb, is a palm-sized device that senses how the body is responding to stress. Just hold it, and it tracks signals like heart rate variability, skin conductivity, and temperature.

That data connects with the app, which delivers personalized breathwork and relaxation techniques based on what your nervous system truly needs in the moment.

It’s mindfulness that starts in your hands – not your head. And because the guidance adapts in real time, there’s no pressure to figure it all out before you feel better.

💡 #PrettyLinksAffiliateMarketingTip
Don’t just mention the Reflect Orb – show it off! Drop a Pretty Links Product Display into your blog post and give your readers something that gets their heartbeat in sync with your content. 👉 Learn How

👉 Learn More about the Reflect affiliate program here. 

Gaiam

However your audience approaches mindfulness – through breathwork apps, guided meditations, or simply sitting in silence – they’ll notice a real difference when their environment supports the practice.

Gaiam gets that what you sit, stretch, or breathe on shapes the experience itself. Their product lineup is made to help users settle in both physically and mentally.

From meditation cushions that ease tension in the hips and knees, to blocks, straps, and bolsters that support deeper stretching and calmer breathing, every piece is designed with comfort and body awareness in mind. Even their balance stools bring mindfulness into the workday, encouraging better posture for long sitting periods.

Whether your readers are creating a peaceful nook at home or packing gear for the studio, Gaiam offers everything they need to make their space feel intentional and supportive.

What makes Gaiam especially appealing for affiliates is their seamless Amazon integration. Most products link straight to Amazon, giving your audience a familiar, trusted space to browse colors, check reviews, compare sizes, and check out – while you earn commission on every cart.

👉 Learn More about the Gaiam affiliate program here. 

Better Sleep

Sleep Cycle

Waking up tired isn’t always about staying up too late. For your audience, it often comes down to what’s happening during sleep – like inconsistent cycles, restless nights, or not reaching deep enough sleep to fully recharge.

Sleep Cycle helps decode all of that. Backed by 15+ years of research and over 3 billion nights of sleep data, this trusted app uses built-in phone sensors to track patterns, disturbances, and habits like snoring or sleep talking. 

Its smart alarm wakes users during their lightest sleep phase, setting the tone for a smoother morning. Plus, personalized feedback and wind-down tools make better rest feel more within reach.

Sleep Cycle also offers expert-led video courses hosted by clinical psychologist Dr. Mike Gradisar. These sessions go beyond general tips to tackle real-life sleep challenges, like exhaustion in new parents, irregular sleep in teens, and menopause-related disruptions. 

For creators focused on better sleep or nighttime routines, Sleep Cycle offers data-backed support your audience can use right away. Highlight its tracker features, app walkthroughs, or sleep course insights to create content that’s informative, actionable, and helpful.

👉 Learn More about the Sleep Cycle affiliate program here. 

Hatch

Sleep advice often starts with “put your phone away”, but that’s easier said than done when it’s your go-to for calming sounds or guided wind-downs. The problem? One quick tap can spiral into checking emails, responding to texts, and social media scrolling that keeps your audience up even longer.

Hatch breaks that cycle. Their flagship device, the Hatch Restore, replaces bedtime screen time with a gentle, all-in-one sleep companion.

It combines soft, gradual lighting, soothing soundscapes, and customizable routines into one device that’s made to sit on the nightstand – not in your palm. Hatch also offers kid-friendly sound machines that double as nightlights, helping little ones fall asleep and stay asleep without needing a tablet or screen nearby.

For creators publishing sleep-focused content (from relaxing nighttime routines to no-screens parenting tips), Hatch makes it easy to showcase a smarter bedtime setup. Feature it in a bedside essentials roundup, demo your own wind-down routine, or link it in a “no-scroll sleep” guide your audience will want to try.

👉 Learn More about the Hatch affiliate program here. 

Ozlo

Some people need blackout curtains. Others need white noise machines. But for your audience who just wants calm without filling the whole bedroom space, Ozlo gets it right with Sleepbuds that do more with less.

Their signature Sleepbuds are soft, ultra-slim, and made for comfort – even for side sleepers. Instead of taking over the whole room like a sound machine might, they deliver soothing audio directly to the user, creating a more personal and contained sleep environment. 

You can start with your favorite music, meditation, or podcast, then once you drift off, the Sleepbuds switch seamlessly to built-in, noise-masking sounds that keep your rest uninterrupted.

There’s no sleep score to obsess over or metrics to decode the next morning. Ozlo skips the data drama and focuses on creating a quiet, personal space where rest can happen naturally.

Since Ozlo doesn’t require an app or subscription, it makes for an affiliate product recommendation your audience can act on immediately – no setup steps to get in the way of your commission.

👉 Learn More about the Ozlo affiliate program here. 

Mental Health & Online Therapy

Brightside Health

When someone’s struggling with anxiety, depression, or even suicidal thoughts, the last thing they need is to wait weeks for help. Brightside Health exists to remove that delay.

With quick-start care (often in as little as 48 hours), your audience can get connected with a licensed therapist or psychiatric provider who stays with them – not a rotating list of strangers.

But Brightside isn’t just fast. It’s deeply personalized. Their psychiatric care uses over 100 data points to match individuals with the right medication, striking a balance between effectiveness and tolerability.

For therapy, Brightside blends CBT-based sessions with self-guided exercises and proactive progress tracking, helping users build practical skills between visits.

It’s also one of the only virtual platforms offering specialized care for high-risk individuals and teens. From structured suicide prevention programs to therapy plans made for school stress and social anxiety, Brightside brings evidence-based tools to the people who need them most.

For affiliates building mental health resource hubs, self-care content, or high-trust recommendation lists, Brightside offers substance, not just access. You’re not pointing readers to “online therapy”, you’re showing them where real, research-backed progress can start sooner.

👉 Learn More about the Brightside Health affiliate program here. 

Online Therapy.com 

Online-Therapy.com offers a full suite of CBT-based tools that help users apply what they’re learning – not just talk about it. From worksheets and journaling to daily check-ins and therapist feedback, it’s mental health care with a hands-on approach.

Each plan includes guided worksheets, journaling prompts, mood tracking, and activity plans designed to make therapy feel like something you live with, not something you squeeze into your calendar and forget about afterward.

For couples, Online-Therapy.com also offers a dedicated relationship program that works through guided exercises and shared tools together. With therapist support throughout the process, it helps both partners reconnect and make progress at a pace that feels right for them.

For affiliates focused on mental wellness, personal growth, or relationship care, the Online-Therapy.com platform is a natural fit. It aligns well with content around CBT tools, therapy comparison guides, or structured support options. 

And thanks to its subscription model, it gives creators a commission structure that rewards long-term value – not just one-time clicks.

👉 Learn More about the Online-Therapy.com affiliate program here. 

Mindvalley 

Mindvalley isn’t just a platform for personal growth – it’s a launchpad for life transformation. Whether your audience is aiming to boost energy, improve sleep, or embrace holistic wellness, Mindvalley’s Quest-based courses make self-development feel achievable, impactful, and sustainable.

Each Quest is a guided, multi-week experience led by top experts and designed to fit into real life. Lessons are short and practical, with topics that range from biohacking and brain performance to breathwork, longevity, and fitness.. 

Members also unlock access to expert talks, live community events, and a global network of like-minded people who believe growth should be lifelong and deeply personal.

For creators and affiliates, Mindvalley isn’t just something to promote – it’s a blueprint to follow. Just as their experts turn knowledge into income, you can package your own health or wellness expertise into courses that teach, inspire, and pay off.

With MemberPress, you’ve got everything you need to do it – powerful course-building tools, full control over pricing and access, and built-in memberships to grow a real business around your content. 

👉 Learn More about the MindValley affiliate program here.

Conclusion 

Now that you’ve explored some of the most affiliate-friendly brands in the health and wellness space, the next move is yours. Use the links throughout this post to dive deeper into each brand, explore their products, and get a real feel for how they align with your content and your audience’s needs.

Remember, the health and wellness space is broad for a reason. It spans everything from supplements and sleep support to mindfulness tools and therapy platforms. That flexibility gives you plenty of room to experiment, reach new audiences, and even branch into related niches under different domains. 

Handle multiple sites, offers, and audiences with a Pretty Links plan that's built to scale with you!

And we’re not done building this list. We’re always on the lookout for high-quality, high-converting health and wellness affiliate programs to add. So be sure to bookmark this page and check back anytime you’re looking for fresh affiliate opportunities that connect real people with products that genuinely help.

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