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A Quick Guide to Growth Marketing (and How to Use it to Propel Your Startup)
Marketing is important for any business, but for startups, it’s absolutely essential. That’s partly due to the sheer volume of competition. The number of startup businesses in the US grew from 3.5 million in 2019 to 4.4 million in 2020. In order to survive, your business has to grow. To do that, you’ve got to…
7 Fundamentals to B2B Marketing Automation Success
For B2B marketers, there’s no problem more evergreen than trying to find qualified leads. It starts with lead generation, where casting too wide a net can leave you with leads that are never going to convert. It gets even worse when sales and marketing aren’t aligned, and marketing brings in leads sales you can’t work…
6 Ways to Combine SMS and Email Marketing
Email marketing is still among the top channels for businesses of all sizes to nurture and engage their audience. Not to mention, the marketing strategy also provides a tremendous return on investment (ROI) of nearly $46 per dollar spent. SMS has similar potential to drive a significant ROI due to its accessibility and convenience for…
Multi-Channel Attribution: What You Need To Know
Do you remember the million-dollar Number 55 bet between Will Smith and BD Wong at the Superbowl game in the movie Focus? If you haven’t seen the movie, Will Smith won the bet because he was aware of what we call multi-channel attribution. Will Smith bet his entire weekend’s earnings that Margot Robbie would be…
What Is a Micro-Marketing Campaign? (and How to Run Your Own)
The advancements in digital marketing have opened doors for small businesses to equally compete against big global competitors. But, in order to market alongside the big leagues, sometimes the biggest advantage is to think small. We’re talking about micro-marketing! Micro-marketing is a unique marketing strategy that focuses on creating small groups within your highly targeted…