marketing strategies | Pretty Links - Part 2

content marketing strategies

4 Content Marketing Strategies You’ll Want to Try in 2021

Coming up with creative content ideas can be a challenge, especially when you publish frequently. If you factor in the constantly-evolving technology landscape and a culture hungry for more meaningful content, the demand can be downright draining. How do you stay on the leading edge with fresh and engaging content? While there’s no one right…

Buyer Persona

Create a Buyer Persona for Targeted Marketing

Chances are, you put a lot of work into formulating the decisions that affect your marketing. You know that planning is the most significant part of marketing when deciding on how much money to spend to map out your KPIs. This is especially true when it comes to small businesses, online or otherwise. So why…

5 Affiliate Marketing Growth Ideas to Combat the Recession

If you’ve ever shopped in a store that offers decorations or looked up any quotes, you’ve seen one of those KEEP CALM signs. You know the ones. They lightly chastise you into getting your life together. The signs that tell you how to feel (KEEP CALM) and what to do (CARRY ON).  Those seemingly meaningless signs…

How to Repurpose Content for Maximum Engagement

Here’s a phrase you’ve likely heard over and over on your journey to better marketing: content is king. And it is king! Content marketing, whether video or podcasts or blogs or whitepapers, runs the modern marketing landscape. It’s an essential step in a world that is increasingly reliant on social media and online discovery for sales. Consider…

retargeting

Everything You Need to Know About How to do Retargeting

Ideally, many of your website’s visitors will end up converting. Unfortunately, this isn’t always the case. Sometimes people end up leaving your site because they get distracted or they simply aren’t ready to complete a purchase. So, what can you do to bring consumers back once they’re ready to buy? Retargeting ads can help make…