links | Pretty Links - Part 2

4 Key Elements of a Traffic-Driving Social Media Profile

Once you’ve created a social media profile, take the time to polish it to its full potential. Your efforts can help build your brand and reach your audience. You have almost total control over your profile’s content – it’s up to you to make the most of it. Unfortunately, this can be difficult for beginners who…

How to Use Links Effectively in Guest Posts (3 Tips)

Whether you’re a new or seasoned website owner, it can be difficult to increase your reach and build your authority. This is especially true if you spend most of your time working on your own website and little time working on outreach and lead generation. Guest posting can help you build relationships and improve your brand…

An Introduction to Pretty Bar: A Pretty Links Exclusive Feature

External links help to improve Search Engine Optimization (SEO) and boost brand authority. However, they can also lead readers away from your site. This is the downside to external link usage, especially if you’ve done a lot of work to bring traffic to your website. Fortunately, you can reap the benefits of external linking while also…

The Pros and Cons of Link Shortening

Sharing long, complex URLs online is not ideal – hence the need for link shorteners. However, while they have many benefits, they’re not a perfect solution. Unfortunately, it can be difficult to ascertain when and where it’s best to use a URL shortener, and when it’s smarter to reconsider your strategy. The crux of it…