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The Alternate Base URL: What It Is and How to Use It
There are times when you might want to use a URL different from your primary domain name. For example, your original name might be too long, you might need to temporarily use a different domain, or you might want to capture a larger audience. In each of these scenarios, an alternate base URL comes in…
Click-Through Rates: What They Are And How to Improve Yours
If you want to improve your current marketing campaigns, it’s crucial you understand what’s driving their success. In fact, there are so many elements of a successful campaign that it can be difficult to pinpoint what to build on, and what to discard. Fortunately, you can calculate how each link in your strategy is performing…
How to Build Authority Links to Your New Website
Build a website and the traffic will follow, right? While this is the dream of every website owner, it isn’t likely to come true without major effort. The simple fact is, you need to build credibility and increase your search engine rankings for this to become reality. That can be difficult if your website is…
3 Smart Reasons to Use Link Rotations on Your Website
There are many powerful features offered by Pretty Links. However, some are more misunderstood than others. As a result, you may not be using them correctly (if you’re even using them at all). One such feature, link rotations, can be immensely flexible and helpful. By sending visitors to a random (yet defined) selection of links…
3 Lesser-Known Benefits of Using a Link Shortener
Links that lead potential followers and customers to your website are key in helping you expand your reach and brand yourself as an industry expert. However, standard links are unwieldy and difficult to track once they’re separated from your site or social media profiles. Link shorteners can help solve these problems. As a main benefit,…