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7 Fundamentals to B2B Marketing Automation Success

For B2B marketers, there’s no problem more evergreen than trying to find qualified leads. It starts with lead generation, where casting too wide a net can leave you with leads that are never going to convert. It gets even worse when sales and marketing aren’t aligned, and marketing brings in leads sales you can’t work…

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6 Harmful Blogging Myths that Keep You from Creating Helpful Blogs

Who remembers the internet’s first blog posts? What about those online ramblings on MySpace? Everyone and their cat seemed to have something to say in the form of online, public diaries. Then, social media seemed to slowly creep in and the masses flocked to Facebook and Twitter to talk about their seemingly amazing lives.  So,…

Instagram shopping posts

How to Create Instagram Shopping Posts to Convert Sales

Online shopping is nothing new. It’s been around since the 1960s. Since the late 90s, websites like Amazon and eBay have dominated the online shopping space, while solo brands followed suit soon after with their own online shopping platforms.   But Instagram brings the shopping experience to a whole new level for business owners, with its…

How to Create an Online Learning Website Using WordPress

We’re all teachers in this day and age. Whether you’re a fan of skillbuilding sites like Skillshare, Coursera, or Udemy, you probably know that virtual learning has become big business. Considering that, imagine if you could create your own online learning WordPress site and teach skills you’ve mastered to other excited, eager learners on the…

keyword research

How Keyword Research Rescues Your Marketing Budget

Keyword research informs every aspect of your marketing budget, from SEO and buyer personas to social media, email marketing, and ad campaigns. Through keyword research you can make sure every dime is spent wisely and every message goes to the right place.  Keyword research is the glue that ties all your efforts together, and there’s…