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How to use GA for Cookieless Marketing

How to Use Google Analytics 4 for Cookieless Marketing (3 Key Tips)

For affiliate marketers, Google’s decision to stop using third-party cookies may be a bit concerning. After all, without the information these cookies provide, you might be wondering how you’ll gather the data you need to build successful campaigns. Fortunately, you’ll still be able to use Google Analytics to learn about your website’s visitors and understand…

link rot

Link Rot: What It is and How to Deal with It

Even if you don’t have any broken links on your website today, the longer your content exists, the more likely this problem becomes. That’s because your hyperlinks are aging. Each new day brings an increasing risk that content you’re linking out to will disappear. Fortunately, there are steps you can take to identify and fix…

How to Use Link Groups to Organize Your Pretty Links (In 3 Steps)

As your site grows, so will the number of links it contains. This can make it more difficult to find and optimize all your links, not to mention track their performance. For example, the more links you have, the harder it becomes to test how well links from different landing pages perform. One solution to…

link tracking

How to Optimize Link Tracking With Pretty Links (3 Key Tips)

Link tracking is an important marketing strategy with numerous benefits. By tracking links, you can get a better understanding of your users’ behaviors and fully understand how visitors interact with your links. You could be overlooking crucial information if you aren’t optimizing your link tracking. Fortunately, you can easily optimize your link tracking efforts by…

How to Track Visitor Conversions Using Pretty Link’s Conversion Report

Increasing visitor conversions – such as email list signups and product purchases – should be a primary goal for you as a website owner. However, it can be a struggle to manage without the right tools. Since this task can make the difference between your business’s success or failure, it’s crucial that you plan ahead to…