link building | Pretty Links

link rot

Link Rot: What It is and How to Deal with It

Even if you don’t have any broken links on your website today, the longer your content exists, the more likely this problem becomes. That’s because your hyperlinks are aging. Each new day brings an increasing risk that content you’re linking out to will disappear. Fortunately, there are steps you can take to identify and fix…

How To Start Link Prospecting For Your Website

Without quality backlinks, your website can suffer from poor search rankings and low traffic. That is why is it so important to pursue link building opportunities for your website. Link prospecting is the process of finding link building opportunities by using online research tools and search engines. Link prospecting can present excellent opportunities for improving your…

Link Building: How To Start And How It Helps

As an online business owner, you know how big a role SEO plays in the success of your affiliate website. You probably also know that many different factors go into creating and executing a successful SEO strategy, and that it’s easy to become overwhelmed with all of the methods and tools available to achieve this.…

Backlinks Word In Wooden Cube

The Power of Backlink Audits (And How To Do One)

An SEO journey is one of repetition. It involves implementing strategies, letting them stew, then going back over those strategies with a fine-toothed comb again and again. It’s the nature of optimization. What goes up must be audited every few weeks or months. Even if you don’t have an SEO specialist handy, running an online…

3 Ways You Can Use Branded Links Effectively

An increasing number of website owners are catching on to the idea of using branded links. However, for some, understanding how to get the most out of shortened URLs and how they fit into existing marketing plans can be a difficult task. Fortunately, there are some proven tactics you can use to easily integrate branded…