link building | Pretty Links - Part 2

Backlinks Word In Wooden Cube

The Power of Backlink Audits (And How To Do One)

An SEO journey is one of repetition. It involves implementing strategies, letting them stew, then going back over those strategies with a fine-toothed comb again and again. It’s the nature of optimization. What goes up must be audited every few weeks or months. Even if you don’t have an SEO specialist handy, running an online…

3 Ways You Can Use Branded Links Effectively

An increasing number of website owners are catching on to the idea of using branded links. However, for some, understanding how to get the most out of shortened URLs and how they fit into existing marketing plans can be a difficult task. Fortunately, there are some proven tactics you can use to easily integrate branded…

3 Detrimental Link Building Mistakes to Avoid

Linking to other sites seems like an easy enough task, but it’s one you should approach carefully. This is because improper linking techniques can hinder your link building efforts, which can negatively impact Search Engine Optimization (SEO) – and as a result, your site’s authority. Fortunately, you can improve your site’s credibility and brand authority…