Everything You Need to Know About Link Cloaking - Part 44
How Keyword Research Rescues Your Marketing Budget
Keyword research informs every aspect of your marketing budget, from SEO and buyer personas to social media, email marketing, and ad campaigns. Through keyword research you can make sure every dime is spent wisely and every message goes to the right place. Keyword research is the glue that ties all your efforts together, and there’s…
How to Find Swipe Copy That Converts
You may not be a writer, but in business, your word is everything. You may not be a designer either, but in business, the feeling your visuals give off can affect how quickly you’ll grow. Even if you lack any copywriting skill, and even if you’re the least creative person on the planet, your ability…
The Power of Backlink Audits (And How To Do One)
An SEO journey is one of repetition. It involves implementing strategies, letting them stew, then going back over those strategies with a fine-toothed comb again and again. It’s the nature of optimization. What goes up must be audited every few weeks or months. Even if you don’t have an SEO specialist handy, running an online…
How to Construct a Marketing Plan From Analytics (3 Simple Steps)
Chrometophobia is strong and billowing right now, and you’ve probably experienced it, especially when it comes to your marketing dollars. It’s the fear of spending money (and touching money, smelling money, etc., but for our purposes, focus on the fear of spending money). That fear is probably through the roof for most businesses right now,…
Create a Buyer Persona for Targeted Marketing
Chances are, you put a lot of work into formulating the decisions that affect your marketing. You know that planning is the most significant part of marketing when deciding on how much money to spend to map out your KPIs. This is especially true when it comes to small businesses, online or otherwise. So why…