Everything You Need to Know About Link Cloaking - Part 44
Create a Buyer Persona for Targeted Marketing
Chances are, you put a lot of work into formulating the decisions that affect your marketing. You know that planning is the most significant part of marketing when deciding on how much money to spend to map out your KPIs. This is especially true when it comes to small businesses, online or otherwise. So why…
3 WordPress Contact Form Plugins You Need To Know
There are times when a lead will have a simple question that doesn’t warrant a phone call, and that’s where WordPress contact form plugins can help save the day. A contact form is an age-old tool that allows site visitors to type in a message that is then sent to you. WordPress doesn’t automatically come…
3 Ways You Can Optimize Your Brand on Instagram
If you don’t know how to optimize your brand on Instagram, then your marketing strategy might suffer. You run the risk of losing out on engagement and conversions over time. Fortunately, you can quickly make dramatic changes to your Instagram brand account, such as by using multi-grid layouts and having a consistent schedule. These strategies…
Here’s How You Master the Meta Description for Better SEO
We need to get something about meta descriptions out of the way first and foremost: they do not matter to Google’s ranking system. If there’s one thing you can count on from Google, it’s foggy and hidden information about what’s best for search engines. Meta descriptions are not exempt from the murkiness. In fact, even…
How to Combine Your Content Marketing and Ad Strategy
Remember when content marketing was a taboo subject? It was an intruder in a world of paid advertising and “serious marketing.” No one wanted to take a chance on blogging (a practice relegated to teenage whiners and hobbyists), or infographics, or guides. And no one wanted to part with hard-earned cash to do it. There…