• How to Leverage the Fear Of Missing Out (FOMO) in Your Marketing

    How to Leverage the Fear Of Missing Out (FOMO) in Your Marketing

    Nobody wants to feel left out, especially if it concerns something positive or valuable. Whether it’s a great deal on a product, a limited-time offer, or a free trial, the feeling of exclusivity can encourage people to act quickly. This is known as the Fear Of Missing Out (FOMO), and it can be a powerful

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  • 3 Questions to Ask Yourself on How to Create a Consistent Brand Identity

    3 Questions to Ask Yourself on How to Create a Consistent Brand Identity

    If you’re running any sort of business through your website, it’s important to create a brand identity. Your brand identity is your brand’s personality and how you engage with your audience through marketing and other interactions. If you want to create a brand that people respond to, you’ll need to ensure that it has a

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  • A Beginner’s Guide to Conversion Funnels (and How to Optimize Yours)

    A Beginner’s Guide to Conversion Funnels (and How to Optimize Yours)

    Almost every site has a goal, whether thatโ€™s to generate leads, grow conversions, increase sales, or something else entirely. To successfully accomplish this goal, youโ€™ll need to make it easy and natural for your users to take the right actions. This involvesย leading them down a path that ultimately convinces them to convert, something that’s known

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  • How to Put a Link in Your Instagram Bio (and 2 Other Techniques)

    How to Put a Link in Your Instagram Bio (and 2 Other Techniques)

    While it’s a valuable platform for spreading awareness about your business, Instagram has historically been one of the more link-resistant social media sites. In fact, even to this day, Instagram only allows clickable links in the profile bio. However, times are changing, and Instagram has recently become much more accommodating when it comes to linking.

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  • 3 Ways to Use Shortened Links in Your Video Content

    3 Ways to Use Shortened Links in Your Video Content

    With YouTube’s active users totaling two billion as of 2020, it’s easy to say that video is taking over the world. And it’s also no wonder that up to 96% of marketers use videos as part of their strategies. The key is knowing how to tap into this well of possibilities. One important aspect of

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  • How to Troubleshoot PrettyLinks That Are Redirecting Slowly (6 Ways)

    How to Troubleshoot PrettyLinks That Are Redirecting Slowly (6 Ways)

    PrettyLinks is an excellent tool for setting up link redirections, and most of the time you should experience no issues when using it. However, there may be rare cases when you find that links are redirecting more slowly than youโ€™d like. This is most often due to external factors, such as an incompatibility issue with

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