• 5 Psychological Techniques You Can Use to Increase Conversions

    5 Psychological Techniques You Can Use to Increase Conversions

    Conversion is all about encouraging your site’s users to complete a specific action. In other words, you need to turn the average visitor into someone who is actively engaged. With so many competitors out there, this can be a tricky proposition. However, if you understand what makes your audience ‘tick’, you can tweak your content…

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  • How to Conduct a Survey of Your Websiteโ€™s Users

    How to Conduct a Survey of Your Websiteโ€™s Users

    When running a website of any kind, one of the most important things to consider is how effective your site is at serving visitors’ needs. Perhaps unsurprisingly, the best way to find this out is to directly ask the people who use it. There are a number of different ways you can do this. However,…

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  • โ€œPlease RTโ€: How to Get More Retweets on Your Twitter Posts

    โ€œPlease RTโ€: How to Get More Retweets on Your Twitter Posts

    Twitter may seem like old news at this point, but itโ€™s still one of the most popular social media networks. As such, itโ€™s a vital tool for online marketing. The key to success on the platform lies in improving your visibility. But figuring out how to do that can be a challenge. Posting new content…

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  • 5 Questions and Answers About WordPress 5.0

    5 Questions and Answers About WordPress 5.0

    WordPress is used to power almost a third of all websites on the net. This means it’s used by millions of people on a daily basis, in order to create content. However, the way this is done is soon going to change considerably, as the platform is about to experience a radical shift in its…

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  • 3 Ways You Can Increase Brand Awareness Online

    3 Ways You Can Increase Brand Awareness Online

    Itโ€™s hard to overstate the importance of brand awareness. After all, the hard work youโ€™ve put into creating a website and developing a consistent brand identity can be for nothing if no one is aware of your businessโ€™ existence in the first place. Therefore, increasing brand awareness should be a key concern. Fortunately, there are…

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  • 3 More Link Shortening Mistakes (And How You Can Avoid Them)

    3 More Link Shortening Mistakes (And How You Can Avoid Them)

    There are a lot of reasons you’d want to shorten your links. It makes them easier on the eyes, for example, and it can be great for marketing purposes. The problem is that there are some pitfalls you need to avoid when it comes to shortening links, especially if you want to get the most…

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