• 5 Reasons to Include Product Reviews on Your E-Commerce Site

    5 Reasons to Include Product Reviews on Your E-Commerce Site

    If you’re in the business of online sales, it’s important that your website makes a strong first impression. However, having a well-designed e-commerce site is not enough to persuade shoppers to purchase your products. They typically need social proof as well. Approximately 70 percent of consumers today conduct online research before making a purchase. This…

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  • 5 Social Media Marketing Strategies for Your Online Business

    5 Social Media Marketing Strategies for Your Online Business

    In today’s digital environment, it’s becoming increasingly important to leverage social media to engage audiences and build brand awareness. When used correctly, social media is an excellent tool for marketing content, offering customer services, and growing your audience. Research shows that 70% of consumers have used social media for customer service-related issues at least once,…

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  • 5 Online Marketing Strategies Every Business Should Try

    5 Online Marketing Strategies Every Business Should Try

    To succeed, every business needs a sound marketing strategy. However, finding the right combination of marketing tactics takes trial-and-error, especially in this digital age. Often, businesses are left confused about how to best position and market themselves. The good news is that, although growing a business and standing out among your competitors is challenging, it’s…

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  • PrettyLinks Turns 10!

    PrettyLinks Turns 10!

    We launched PrettyLinks Pro 10 years ago this month … and we’re very happy to see that it’s even more useful & relevant today than it was back then! Since the beginning, our mission has always been to help bloggers, social mavens, and affiliate marketers bring in more revenue through superior link management! In this…

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  • 7 Ways to Increase Engagement and Conversions on Your Website

    7 Ways to Increase Engagement and Conversions on Your Website

    When you’re setting out to create a successful website, user engagement is a major concern. Any time visitors land on your site, you want them to spend some time with your content and click-through your Calls to Action (CTAs). It can be hard to know how to encourage those behaviors, though. Fortunately, there are a number…

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  • How to Use the ‘F-Shaped Pattern’ to Increase Engagement and Conversions

    How to Use the ‘F-Shaped Pattern’ to Increase Engagement and Conversions

    Reading online is different than perusing a book or magazine. Internet users are accustomed to quickly scanning information, only stopping on the parts that are most important to them. Eye tracking studies have even shown that online readers often scan web pages in predictable patterns. This is important for you as a website owner or…

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