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Your Complete Guide to Linking on YouTube (4 Tips)
Video marketing has grown in popularity over the years, with YouTube remaining the preferred channel for video content consumption. However, in order for your YouTube videos to have the maximum effect, they’ll need to be strategically formatted and optimized. Strategic linking on YouTube can help your business boost Search Engine Optimization (SEO), generate more traffic,…
3 Tips for Choosing the Best Link Shortener
At this point, you’re probably familiar with the practice of shortening links. However, with so many different link shortening tools and services available, how do you decide which is right for your business? There is no one simple answer to that question. However, there are a handful of factors you can consider when deciding which…
Why You Should Include Video in Your Marketing Strategy (And How to Get Started)
If you aren’t incorporating video content into your marketing strategy, you’re missing a key opportunity to engage your audience and grow your brand. By using video, you’re not just telling your audience about your brand; you’re showing them. According to research, 66 percent of video marketers get more qualified leads per year than those who…
5 Best Practices for Linking on Social Media
Social media is an important part of any strong marketing strategy. What you may not realize is that how you incorporate links on social media platforms can either hurt or help the effectiveness of your campaigns. Linking on social media can boost engagement, expand your reach, improve Search Engine Optimization (SEO), and overall enhance your…
Your Complete Guide to Creating Branded Links (In 4 Steps)
Shortened URLs have gained a lot of popularity over the years. However, some businesses overlook the opportunity to take their shortened links to the next level by branding them. URLs from most link shortening tools use generic domain names and random slugs. On the other hand, branded links incorporate your business’ name into the URL…