Articles we think you’ll find useful

3 Ways You Can Optimize Your Brand on Instagram

If you don’t know how to optimize your brand on Instagram, then your marketing strategy might suffer. You run the risk of losing out on engagement and conversions over time. Fortunately, you can quickly make dramatic changes to your Instagram brand account, such as by using multi-grid layouts and having a consistent schedule. These strategies…

Here’s How You Master the Meta Description for Better SEO

We need to get something about meta descriptions out of the way first and foremost: they do not matter to Google’s ranking system.  If there’s one thing you can count on from Google, it’s foggy and hidden information about what’s best for search engines. Meta descriptions are not exempt from the murkiness.  In fact, even…

How to Combine Your Content Marketing and Ad Strategy

Remember when content marketing was a taboo subject?  It was an intruder in a world of paid advertising and “serious marketing.” No one wanted to take a chance on blogging (a practice relegated to teenage whiners and hobbyists), or infographics, or guides. And no one wanted to part with hard-earned cash to do it. There…

A Brief Introduction to WWW, HTTP, and HTTPS

A uniform resource locator (URL), more commonly known as a web address, is something you see every day. At the same time, you may never have given much thought to how they work. URLs specify the exact location of web pages and determine how to retrieve them. Put simply, a URL is the address of…

The Best Technical SEO Tools to Master in 2020

Things have changed for SEO.  That’s not surprising! With the way the world is going, things are changing in most industries. SEO, however, has always been a shape-shifter. Keeping in line with best practices for search engine optimization is a full-time job, and it’s no wonder so many companies have opted for full SEO departments.…