Articles we think you’ll find useful

7 Tips for Using Images Effectively on Your Website

As you are designing your website, you may think that images are simply a ‘nice to have’ element. In reality, images can do much more than just make your site look attractive. They can also play a role in either attracting visitors, or driving them away. Therefore, it’s very important to include plenty of high-quality…

What Is SEO Metadata (And How Can You Add It to Your Posts)?

For most websites, Google is the most important source of visitors. No matter how strong your social media presence may be, Search Engine Optimization (SEO) is paramount to your site’s growth. Therefore, every site needs a way to manage its SEO metadata. Perhaps the easiest way to manage your metadata is by using the Yoast…

Get Quick Wins with Pretty Links 3.0!

We hope you know that here at Pretty Links, we work every day to deliver amazing tools for business owners to help them win more. We want our customers to make more money, easier through superior affiliate link strategy and management. Today, we’re excited to announce that we’re rolling out a major, new release. This release won’t…

An Introduction to Pay-Per-Click (PPC) Advertising

We’ve all seen plenty of ads online, and probably clicked on a few in our time. They’re in our Google searches, on websites, and even on social media sites. A lot of companies are using these Pay-Per-Click (PPC) ads to find customers and drive sales, but are they right for your business? PPC advertising is…

How to Create a Brand Style Guide for Your Website

As your business grows, you’ll have more and more people acting on its behalf. If those people have different ideas about your brand, that can lead to inconsistencies and confusion. That means you’ll need to find a way to quickly communicate your brand requirements as your business grows. One way to keep your branding consistent…