Articles we think you’ll find useful

4 Ways to Improve Bounce Rates

If you’re a marketer concerned with growth, chances are you’ve heard of bounce rates. They’re a huge part of most analytics breakdowns, and can tell you a lot at a glance. Understanding and keeping an eye on this important percentage could help you learn what is and isn’t working with your site efforts. What is…

4 Ways Influencer Marketing Can Benefit You

Businesses and marketers need to create content that’s relevant to their audiences. So it’s important that you identify how you can do that, or you could be at a disadvantage. One of the best places to start is by tapping into the channels your target audience is already using. The right influencer, for example, can…

What Are Brand Advocates (And How Can You Attract Them)?

Many consumers rely on recommendations to inform their purchases. Simply using advertisements to promote your products and services often isn’t enough. If you don’t have anyone talking up your business, your brand could be missing out. That’s where brand advocates can come to your rescue. These individuals can recommend your brand through social media, to…

How You Can Use Chatbots to Increase Conversions

Chatbots are becoming a popular feature on many websites. However, they may seem difficult to implement at first glance. It’s easy to assume that adding a chatbot to your site will require advanced technical know-how. Fortunately, there are plenty of easy ways to implement and benefit from chatbots. That’s good news, since this technology is…

How to Structure Your URLs to Boost SEO (4 Key Tips)

Search Engine Optimization (SEO) plays an important role in increasing page conversions. There are many elements to SEO, and you’re likely using many of them already. However, one often-overlooked aspect of smart SEO practice is structuring your URLs carefully. By structuring your URLs in particular ways, you can boost conversion rates and increase traffic. Better…