Articles we think you’ll find useful

A Complete Branding Checklist for New Websites

Whether it’s for a business you recently started or an existing one that needed a makeover, creating a new website is exciting. However, there are a lot of branding elements to include before launching your site, if you don’t want people to perceive your brand as being sloppy or unprofessional. Fortunately, you can prevent that…

The Anatomy of Successful Affiliate Promotions (4 Key Elements)

Joining an affiliate marketing program can be a practical way of earning some side income. However, your success as an affiliate hinges on your ability to effectively promote the merchant’s products. That’s not something that comes easy to everyone. Fortunately, you can follow the blueprint of the other successful affiliates who came before you. Your…

A Beginner’s Guide to Link Cloaking

There’s a lot of misinformation around the concept of link cloaking. The term ‘cloaking’ itself sounds nefarious, but this is actually a standard and useful practice in the world of online marketing. With link cloaking, you can take long, complex URLs and make them more user-friendly. Moreover, cloaking enables you to protect your valuable affiliate…

4 Ways to Increase the Value of Your Links

Links play an integral role in online marketing. They can be used to boost Search Engine Optimization (SEO), generate leads, and drive conversions. Unfortunately, it can be all too easy to fall back on outdated and ultimately ineffective linking methods. When you have a strong linking strategy, each link you use can be an opportunity…

3 Reasons People May Not Click on Your Links

Imagine spending a considerable amount of time crafting a piece of unique, valuable content. You may have even workshopped a dozen headlines before landing on the perfect one. However, after sharing the content, you could be disappointed if it wasn’t generating nearly as many clicks as you’d hoped. When it comes to digital marketing, clicks…