Articles we think you’ll find useful

What Are Brand Advocates (And How Can You Attract Them)?

Many consumers rely on recommendations to inform their purchases. Simply using advertisements to promote your products and services often isn’t enough. If you don’t have anyone talking up your business, your brand could be missing out. That’s where brand advocates can come to your rescue. These individuals can recommend your brand through social media, to…

How You Can Use Chatbots to Increase Conversions

Chatbots are becoming a popular feature on many websites. However, they may seem difficult to implement at first glance. It’s easy to assume that adding a chatbot to your site will require advanced technical know-how. Fortunately, there are plenty of easy ways to implement and benefit from chatbots. That’s good news, since this technology is…

How to Structure Your URLs to Boost SEO (4 Key Tips)

Search Engine Optimization (SEO) plays an important role in increasing page conversions. There are many elements to SEO, and you’re likely using many of them already. However, one often-overlooked aspect of smart SEO practice is structuring your URLs carefully. By structuring your URLs in particular ways, you can boost conversion rates and increase traffic. Better…

A Complete Branding Checklist for New Websites

Whether it’s for a business you recently started or an existing one that needed a makeover, creating a new website is exciting. However, there are a lot of branding elements to include before launching your site, if you don’t want people to perceive your brand as being sloppy or unprofessional. Fortunately, you can prevent that…

The Anatomy of Successful Affiliate Promotions (4 Key Elements)

Joining an affiliate marketing program can be a practical way of earning some side income. However, your success as an affiliate hinges on your ability to effectively promote the merchant’s products. That’s not something that comes easy to everyone. Fortunately, you can follow the blueprint of the other successful affiliates who came before you. Your…