-
How to Automatically Replace Keywords and URLs Using PrettyLinks
As your site grows larger, so too will the number of links it contains. If you ever need to make sweeping changes to multiple links at once, such as by updating their destinations or keywords, the process can be time-consuming. To save you time and effort, PrettyLinks offers a Replacements feature. This enables you to…
-
An Introduction to Anchor Text: What It Is and How to Use It
Anchor text – the actual text you apply a hyperlink to – is one of the most important elements of a link. Yet, it is also frequently overlooked. While it might seem like a small thing, anchor text can actually play a huge part in how many clicks a link gets, and can even affect…
-
How to Use Link Groups to Organize Your PrettyLinks (In 3 Steps)
As your site grows, so will the number of links it contains. This can make it more difficult to find and optimize all your links, not to mention track their performance. For example, the more links you have, the harder it becomes to test how well links from different landing pages perform. One solution to…
-
3 Link Maintenance Tasks to Improve Your Campaigns
Linking is an important aspect of any high-quality website. However, many website owners overlook their linking campaigns due to lack of time or knowledge. If you fail to maintain and optimize your site’s current links, you could lose traffic due to poor linking practices. For this reason, you should incorporate link maintenance tasks into your…
-
How to Optimize Link Tracking With PrettyLinks (3 Key Tips)
Link tracking allows you to get a better understanding of your users’ behaviors and fully understand how visitors interact with your links. You could be overlooking crucial information if you aren’t optimizing your link tracking. Fortunately, you can easily optimize your link tracking efforts by using a link management tool, such as PrettyLinks. Its various…
-
The Alternate Base URL: What It Is and How to Use It
There are times when you might want to use a URL different from your primary domain name. For example, your original name might be too long, you might need to temporarily use a different domain, or you might want to capture a larger audience. In each of these scenarios, an alternate base URL comes in…
-
How to Find (And Link To) Credible Websites on Your Blog
Creating backlinks to your website is important, but it’s not the only way to boost your authority online. In fact, the links you use on your own blog can be just as influential. However, if you’re not linking to the ‘right’ websites, you could actually be harming your credibility. By linking to ‘credible’ websites, you…
-
Link Trust: A Close Look at the Psychology of Linking
The types of links you use – both on and off your website – are a crucial part of your linking strategy. Most internet users are savvy enough to recognize ‘friendly’ and ‘unfriendly’ links. So it’s important to offer links that inspire their trust. Fortunately, you can create beautiful, trustworthy links that attract clicks with…