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How to Calculate Your Social Media ROI (In 4 Steps)
Social media marketing is an essential task for any business. When done effectively, it can help you increase site traffic, raise brand awareness, and even boost conversions. However, this type of marketing often requires an investment – so it’s important to find out whether your results are worth it. To do that, you’ll need a…
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How to Create Hashtags People Will Actually Use (3 Key Tips)
Every social media marketer knows the importance of hashtags, and they can be incredibly beneficial when used effectively. However, just because you create a hashtag doesn’t mean your audience will latch onto it – you’ll first need to capture their attention. Crafting strong, memorable hashtags is a smart method for getting your audience engaged. They’ll…
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How to Get Influencers Onboard with Your Business (In 3 Steps)
Brands have always worked with celebrities to promote their products – and for good reason. There’s no denying that having a famous face onboard can give you a promotional boost. However, doing that can seem unachievable if you’re a small- to mid-sized company. This is where social media influencers come into play. These are well-established…
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3 Ways to Improve Your Email Marketing
In a crowded market, getting your content noticed can be difficult. While you may already be investing in site promotion, it’s important to ensure that you’re making the most of your efforts. Email marketing is a prime example of this, as sending out emails at random simply won’t do the trick. When used correctly, your…
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3 Ways to Encourage User-Generated Content
Creating promotional material is essential to the ongoing success of any business or brand. However, crafting quality content can often be expensive and time consuming – and some marketing may come across to users as insincere. Fortunately, there are other ways to get your message out there. Thanks to our modern, digital world, the production…
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How to Conduct a Target Market Analysis for Your Website
If you want your online content to be successful, it’s vital to have a clear understanding of your core audience. Without that, you’ll have a hard time producing content users will be interested in, which can lead to low conversion rates. For this reason, performing a detailed study of your audience – a target market…
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4 Ways to Create Attention-Grabbing Headlines for Your Website’s Content
Catching the attention of potential visitors and customers is vital. However, in a saturated market, this is becoming more and more difficult. Your content needs to be attention-grabbing – and a strong headline is a great way to ensure that happens. A headline is often your first (and even only) chance to attract people’s attention…
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Why Testimonials Can Improve Conversions (And How to Add Them to Your Site)
Increasing conversions is a primary goal for every business owner. However, in an ever-crowded market, it’s becoming increasingly difficult to get noticed. Therefore, you need your website to stand out – but what’s the best way to do that? One of the most effective ways to increase conversions on your site is to provide ‘social…
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How to Use Facebook as a Digital Marketing Tool
Anyone who runs a website knows that establishing a strong online presence is vital. The way you present yourself online can have a huge impact on the traffic and conversions your site receives. Using Facebook as a digital marketing tool can help build your online brand and boost sales tremendously. Facebook supplies a high level…
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How to Write an Effective Call to Action for Your Website
For many websites, a primary goal is to make sales or encourage some other type of conversion. However, if your messaging is too vague, potential customers may not know what to do. This can make it a lot less likely that they’ll take desired actions. The good news is that you can resolve this problem…
