Marketing | Pretty Links - Part 21
6 Ways to Combine SMS and Email Marketing
Email marketing is still among the top channels for businesses of all sizes to nurture and engage their audience. Not to mention, the marketing strategy also provides a tremendous return on investment (ROI) of nearly $46 per dollar spent. SMS has similar potential to drive a significant ROI due to its accessibility and convenience for…
Multi-Channel Attribution: What You Need To Know
Do you remember the million-dollar Number 55 bet between Will Smith and BD Wong at the Superbowl game in the movie Focus? If you haven’t seen the movie, Will Smith won the bet because he was aware of what we call multi-channel attribution. Will Smith bet his entire weekend’s earnings that Margot Robbie would be…
How to Create Compelling Content for Every Stage of the Buyer’s Journey
Up to 70% of marketers are actively investing in content marketing. That’s not surprising, considering how much marketers can achieve with the right content. Content drives marketing efforts and carries the message of the salesperson or business to the minds of the buyers. But only very few marketers have a grasp on how to create…
3 Advanced Practices for Your Affiliate Link Disclosures
As a content creator, you probably understand the importance of affiliate link disclosures. These are required by most affiliate programs, as well as law enforcement agencies like the Federal Trade Commission. While you might already be using disclosures on your site, you may want to ensure that you cover all the bases. If that’s the…
3 Best Places to Post QR Codes (Online and Offline)
Although quick response (QR) codes have been around since the 1990s, these useful tools have seen a recent resurgence. Since September of 2020, over 46% of consumers have reported an increase in their usage. As a business owner, you might be interested in jumping on the QR trend, but perhaps you’re not sure how to…