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How to Write Quality Content for Your Website (5 Key Tips)
Content marketing is a big deal these days. It seems like every company with a website also has a blog, and for good reason. Quality posts can help you improve engagement and boost Search Engine Optimization (SEO). However, creating content that is original and thought-provoking can be a daunting task. With that in mind, we’ve…
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7 Ways to Increase Engagement and Conversions on Your Website
When you’re setting out to create a successful website, user engagement is a major concern. Any time visitors land on your site, you want them to spend some time with your content and click-through your Calls to Action (CTAs). It can be hard to know how to encourage those behaviors, though. Fortunately, there are a number…
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How to Use the ‘F-Shaped Pattern’ to Increase Engagement and Conversions
Reading online is different than perusing a book or magazine. Internet users are accustomed to quickly scanning information, only stopping on the parts that are most important to them. Eye tracking studies have even shown that online readers often scan web pages in predictable patterns. This is important for you as a website owner or…
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7 Tips for Using Images Effectively on Your Website
As you are designing your website, you may think that images are simply a ‘nice to have’ element. In reality, images can do much more than just make your site look attractive. They can also play a role in either attracting visitors, or driving them away. Therefore, it’s very important to include plenty of high-quality…
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An Introduction to Pay-Per-Click (PPC) Advertising
We’ve all seen plenty of ads online, and probably clicked on a few in our time. They’re in our Google searches, on websites, and even on social media sites. A lot of companies are using these Pay-Per-Click (PPC) ads to find customers and drive sales, but are they right for your business? PPC advertising is…
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How to Get Started With Email Marketing on Your WordPress Site
Once you have your WordPress site up and running, you might wonder how to get your eyes on it and build an audience for your products or services. With a vast array of marketing options out there, choosing the right strategy can seem overwhelming. The solution, however, is surprisingly accessible. It involves an activity that…
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How to Use External Links Effectively on Your Site (And Why It Matters)
Including plenty of external links on your WordPress site can help to improve your Search Engine Optimization (SEO). However, it’s important to use those links in the right way. Linking to the wrong types of sites can actually harm your page rankings. On the other hand, using effective external links can help add value to…
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5 AI Marketing Trends to Watch for This Year
With the recent boom in AI (Artificial Intelligence) software, there are many new methods of performing customer outreach. AI can be an excellent way to broaden your business’ reach, discover new customers, and increase your conversion rate. However, it can be hard to keep up with the burgeoning technology. Fortunately, it’s not actually that difficult…
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3 Productivity Tips for Social Media Marketers
Ever-changing demands from a growing industry means it’s now more difficult than ever to be a social media marketer. There are dozens of platforms to cultivate, new ads to create, and audiences to research. Juggling all of these tasks can be difficult, especially when you have limited time to do so. Fortunately, by boosting productivity…
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3 Signs It’s Time to Hire a Social Media Manager
As a business owner, you probably know how important an active social media presence is. However, it can be difficult to manage that presence alongside everything else you have to do. If you’re having trouble, it may be time to bring in a social media manager. A social media manager or team can keep your…
