Content Marketing | Pretty Links - Part 6
Why You Should Include Video in Your Marketing Strategy (And How to Get Started)
If you aren’t incorporating video content into your marketing strategy, you’re missing a key opportunity to engage your audience and grow your brand. By using video, you’re not just telling your audience about your brand; you’re showing them. According to research, 66 percent of video marketers get more qualified leads per year than those who…
5 Reasons to Include Product Reviews on Your E-Commerce Site
If you’re in the business of online sales, it’s important that your website makes a strong first impression. However, having a well-designed e-commerce site is not enough to persuade shoppers to purchase your products. They typically need social proof as well. Approximately 70 percent of consumers today conduct online research before making a purchase. This…
Z-Shaped Patterns vs. F-Shaped Patterns: Which Design Method Is Right for Your Website?
There are a lot of elements to take into consideration when designing a website. For example, the way you structure each page influences what information users will pay attention to. Research shows that people don’t read online content the way they would a book or a magazine, but they usually scan it instead. This is…
5 Online Marketing Strategies Every Business Should Try
To succeed, every business needs a sound marketing strategy. However, finding the right combination of marketing tactics takes trial-and-error, especially in this digital age. Often, businesses are left confused about how to best position and market themselves. The good news is that, although growing a business and standing out among your competitors is challenging, it’s…
How to Write Quality Content for Your Website (5 Key Tips)
Content marketing is a big deal these days. It seems like every company with a website also has a blog, and for good reason. Quality posts can help you improve engagement and boost Search Engine Optimization (SEO). However, creating content that is original and thought-provoking can be a daunting task. With that in mind, we’ve…