Advice | Pretty Links - Part 8
How to Enhance Customer Engagement with Content Marketing
In the past, customers used to share their retail experiences by word-of-mouth and maybe reach a handful of people. Today, however, anyone can go online and leave a customer review for thousands of others to read at any given moment. Just one click is sufficient to spread the word about any specific customer experience in…
How to Use Eye-Catching Visual Content in Your Marketing Strategy (3 Tips)
Content marketing is an essential part of running a successful affiliate business. However, your typical internet user is suffering from major information overload. Fortunately, an eye-catching visual design can appeal to even the most overwhelmed internet user. By spicing up your blog posts, pages, and other content with striking media, you should have no problem…
What Is Social Proof? (3 Ways it Can Benefit Your Business)
Establishing a credible reputation is crucial for the success of any ecommerce marketing strategy. You can drive all the traffic in the world to your website, but it won’t mean much if you have products that you can’t sell. Fortunately, one of the best ways to build a positive reputation is also one of the…
5 Reasons for Shopping Cart Abandonment (and How to Reduce It)
Here’s a worrying statistic for you: on average, ecommerce stores lose around 70% of their sales to shopping cart abandonment. That’s right – more than half of your potential customers drop out before completing their transactions. If you want to reduce your cart abandonment rate, it’s important that you understand why your customers are dropping…
How to Publicly Handle a Negative Review of Your Business (In 5 Steps)
Negative reviews happen – even to the best of us. However, you may be concerned about how a bad review might impact your business (and rightly so). After all, studies show that just one negative review can cost you 22% of your potential customers. The good news is, receiving a couple of negative reviews isn’t…