Eco-Friendly Affiliate Programs that Help You (and the Planet) Profit

🌎 Build your affiliate income and support sustainable living with this roundup of eco-friendly affiliate programs across beauty, fashion, food, and more.

More and more people are choosing to live sustainably, and that’s influencing which companies they choose to shop with and the products they add to their carts. Shoppers want to feel good about what they buy, so they’re turning to trusted voices to help sort the good from the greenwashed.

This shift in buyer behavior is an opportunity for affiliate marketers to step in with better options. When your content highlights products with clean ingredients, ethical sourcing, and low-waste packaging, you’re helping people follow through on choices they’re already trying to make.

And it pays. Many of today’s most responsible brands offer affiliate programs with strong commissions, high conversion rates, and everyday products people actually use – without the environmental cost.

In this post, we’ve rounded up some of the highest-paying, most trusted programs so you can grow your income by meeting the needs of today’s eco-conscious shopper.

The Eco-Friendly Niche Boom

Sustainability isn’t a side trend anymore – it’s shaping how people shop across nearly every industry. Eco-friendly products now account for 19% of all retail spending, and shoppers are paying up to 27.6% more for brands that align with their values and take real action.

They’re not making those decisions lightly either. Consumers are digging into ingredient lists, looking into brand practices, and holding companies accountable for what they sell. They want products that are safer, cleaner, and made with long-term impact in mind.

This shift is driving serious momentum for brands committed to doing better – and for creators who help introduce those brands to the right audiences.

Why You Should Be an Eco-Friendly Affiliate Marketer

“Because your content’s already converting – you might as well make it climate-positive too! 

Seriously though, eco-friendly affiliate marketing fits into any content strategy. 

Being an eco-conscious affiliate doesn’t mean you have to rebrand your platform green or live-stream a beach cleanup (although that would be awesome for views and the planet!). You just need to be a little more intentional about the links you share. 

Add a plastic-free product to your next listicle. Swap a low-waste brand into that roundup you were already writing. These small swaps may seem simple, but they lay the groundwork for something bigger: trust, traction, and income that grows over time.

• Loyal, Values-Driven Shoppers: People who care about what they buy tend to care about who they buy from too. When your content reflects their values (clean ingredients, ethical sourcing, low-waste practices), you build deeper trust, better engagement, and a stronger long-term following.
  
• Purpose that Pays Off: Recommending products that reduce harm and promote better habits feels good. But it also performs well. The brands in this space are thoughtful, high-quality, and often have repeat-purchase potential – so your commissions don’t stop at one click.
  
• A Strategy With Staying Power: Sustainability isn’t seasonal – it’s the direction the market is heading. From wellness to home to baby care, cleaner alternatives are everywhere. That makes eco-friendly affiliate programs a smart, flexible fit no matter how your content evolves.

Eco-friendly affiliate marketing is a direction worth leaning into. The demand is here, the impact is real, and the brands are ready for partners who care about more than clicks.

Highest Paying Eco-Friendly Affiliate Programs

Now for the part you came for: a roundup of eco-friendly affiliate programs you can join, start promoting, and get paid to support products that actually make a difference.

Everyday Eco-Friendly Essentials 

If you’re looking for convenience and commission potential, this first section’s got you covered. These eco-friendly affiliate programs belong to brands that stock everything from groceries and cleaning supplies to skincare and home goods, so you can feature a variety of products without signing up for several separate programs.

1. Grove

Think Amazon, but greener. Grove Collaborative makes it easy for people to shop more sustainably without overhauling their entire lifestyle.

Their online marketplace features 150+ vetted brands (including their own Grove Co. line) and offers plastic-neutral delivery on every order. The focus is on refillable, reusable, and low-waste essentials – all shipped directly to your door.

Since 2020, Grove has helped remove over 15 million pounds of plastic from the environment and is working toward eliminating single-use plastic from their entire supply chain by 2030. They’ve also partnered with The Nature Conservancy™ to support Indigenous-led rainforest conservation across two million acres.

With broad appeal across clean living, parenting, home care, and wellness, Grove is a natural fit for content that spans multiple audiences. And because customers can set up recurring shipments, there’s built-in potential for long-term engagement and repeat purchases.

2. EarthHero

With a name like EarthHero, it’s clear where their priorities lie – and their product lineup backs it up. But before diving into what’s on the shelves, it’s worth looking at what it takes for a product to get there.

Every item on EarthHero’s site goes through a five-step sourcing process that covers more than just eco-friendly claims. Products are reviewed for safe materials, ethical manufacturing, sustainable packaging, end-of-life impact, and overall environmental footprint. It’s a high bar, and it shows in the quality and transparency of the products they carry.

From home and kitchen staples to skincare, baby gear, travel goods, pet supplies, and more, EarthHero offers responsibly made alternatives across nearly every category. If it’s part of someone’s routine, chances are there’s a more sustainable version of it here.

Between the variety of products and the standards behind them, EarthHero makes it easier to recommend options that align with your audience’s values. Whether your content leans into sustainability, wellness, parenting, or practical low-waste living, there’s something here worth featuring.

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Clothing & Apparel

These eco-friendly affiliate programs offer more than great fabrics. They give you content-ready styles, modern fits, and the kind of values-driven production your audience actually wants to support.

3. Patagonia

Patagonia has long been a leader in responsible outdoor gear. What began with a climber rethinking the environmental impact of traditional equipment has grown into one of the most respected names in the industry.

Their lineup covers nearly every outdoor pursuit – from surfing and hiking to fly fishing and backcountry camping – built to handle the elements without harming them.

But Patagonia isn’t just here to outfit and gear the adventure, they’re also working to protect the places people adventure through. Environmental impact drives everything they do, from their commitment to cutting carbon in their supply chain to supporting grassroots change through Patagonia Action Works. 

And here’s something a lot of shoppers don’t expect: they sell food, too. Through Patagonia Provisions, they offer regeneratively farmed grains and responsibly harvested seafood – backed by the same environmental mindset that shapes their gear. 

If your audience cares about performance in the outdoors and impact on the planet, Patagonia is a brand that belongs in your content and on their gear list.

4. Pact 

There’s nothing softer than cotton – unless it’s organic cotton! Pact builds its entire line around that comfort, creating clothes and bedding designed to feel good to wear, sleep in, and live with.

Their clothing lineup covers women’s dresses, loungewear, and office-ready staples, along with men’s tees, joggers, and shorts – all breathable, easy to wear, and built for everyday life. 

On the home side, you’ll find bedding for every sleep style, from cooling sets for hot sleepers to ultra-soft jersey sheets. Their Room Service line adds a touch of luxury with a sustainable stone wash and subtle sheen.

Pact’s products are also certified by the Global Organic Textile Standard (GOTS), and all their orders ship in recyclable Vela™ paper garment bags instead of plastic.

Giving back is part of the package, too. Through their “Give Back. Wear Forward.” program, Pact encourages customers to send in gently used clothes (any brand) to nonprofits that need them, reusing shipping boxes in the process to cut down on waste.

Between the comfort, certifications, and mission-driven model, Pact is a solid choice for anyone looking to promote sustainable staples that people actually want to wear.

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Beauty and Personal Care

It’s easy to get skeptical about “clean beauty” claims, but you won’t see any greenwashing from these brands! They’re not just throwing buzzwords on bottles – they’re building products around ingredient integrity and real-life routines that fit the low-waste lifestyle your readers are after.

These eco-friendly affiliate programs offer the kind of skincare, haircare, and personal care brands that work perfectly for step-by-step makeup tutorials, product roundups, and low-tox routine content.

5. Bert's Bees

Burt’s Bees has always been about the bees – obviously.  These tiny pollinators play a massive role in our ecosystem, and they’re at the heart of everything this brand creates. 

What started with their original beeswax lip balm has grown into a full line of skincare, body care, and baby products – all designed to be gentle, effective, and rooted in nature.

Plant-based ingredients like aloe vera, nourishing oils, and beeswax are carefully chosen to support healthy skin without synthetic fillers or harsh chemicals.

Their commitment to sustainability runs deep. Burt’s Bees supports environmental initiatives like pollinator protection, ocean cleanup, and wildland preservation, backing it all with real funding – not just promises.

Packaging and production reflect that mission, too. The brand uses 50% post-consumer recycled materials and aims to reach 100% recyclable, reusable, or compostable packaging by 2030. Through a partnership with TerraCycle, customers can send in used packaging for free recycling, closing the loop on waste.

If your audience is looking for skincare that’s naturally effective, planet-conscious, and backed by decades of trust, Burt’s Bees is a brand worth sharing.

6. Elate

Elate is one of those rare beauty brands that didn’t have to clean up its act – it started off on the right foot. Founded by Melodie Reynolds in 2014, the brand was built as a direct response to the waste and ethics issues common in the cosmetics world. Her goal? Redefine what “low waste” can look like in beauty.

Today, Elate offers a full line of clean, vegan, cruelty-free makeup – from foundation and concealer to lipsticks, mascara, eyeshadow, and personalized palette-building services. 

Over 75% of ingredients are organic, but their priority goes deeper than labels. If choosing between a formal organic certification and fair treatment of farmers, Elate puts people first, ensuring workers are paid fairly and farms operate ethically, even if that means skipping the official seal.

Their sustainability mission doesn’t stop with formulas. Elate takes full responsibility for the packaging they create. Over 75% is already reusable, recyclable (or even plantable), and everything can be returned for refills or proper recycling at no extra cost.

For audiences who care about where their makeup comes from and where it ends up, Elate is an excellent choice: beautifully made, ethically sourced, and built to leave less behind.

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Home and Living

Home is where habits are built, memories are made, and so much of life actually happens. From the things they use to clean, to the containers they cook with, people want products that are safe, sustainable, and worth welcoming into their space.

These eco-friendly affiliate programs offer products that help readers care for their space more sustainably, giving you meaningful ways to create content around intentional living and low-waste home essentials.

7. LINKHA

Rooted in the Philippines and based in California, LIKHA is a small-but-mighty brand bringing traditional Filipino craftsmanship to a global audience. They work with Filipino artisans to create home goods and accessories that preserve cultural heritage, support local livelihoods, and celebrate the beauty of the handmade.

Each piece – whether it’s an animal-shaped planter, a woven basket, or an embroidered bag – is crafted by hand using natural, regionally sourced materials like coco coir, plant fiber, and reclaimed wood. 

These aren’t mass-produced lookalikes either; they’re thoughtfully designed items made using time-honored techniques passed down through generations.

Sustainability is a core part of how LIKHA operates. Over 75% of their materials are renewable or recycled, and they’re one of the few Filipino supply chains certified by NEST, the Fair Trade Federation, and People & Planet.

While their process is small-scale and hands-on, their reach is anything but. LIKHA’s work has been featured by Oprah Magazine, Forbes, The Today Show, People, and more – proof that a handcrafted approach can make a global impact.

Linkha is a brand that blends story, purpose, and beautifully made products – perfect for audiences looking to shop with heart.

8. Blueland

Part of having a home full of cute things is keeping it clean – and Blueland helps you do that without all the plastic waste.

Their product lineup covers the everyday cleaning essentials: multi-surface sprays, hand soap, toilet bowl cleaner, and laundry tablets. Everything’s made with plant-based ingredients and completely free of parabens, ammonia, and other harsh chemicals that don’t belong in your home.

Starter kits are available to help new customers figure out what fits their routine. Then, instead of tossing out another plastic bottle every time supplies run low, customers use Blueland’s reusable “Forever Bottle” system. 

Just drop in a refill tablet, add water, and it’s ready to use. It’s a simple switch that cuts down on waste, saves space under the sink, and keeps packaging light for delivery.

Blueland is an easy brand to talk about because it solves a real problem in a smart, sustainable way. With products people need, built-in refills, and a strong mission behind the brand, it’s a great fit for content focused on home care, low-waste living, or everyday sustainability.

Food and Grocery

Groceries are one of the most reliable ways to build affiliate income, because people don’t just buy once, they restock. These eco friendly affiliate programs offer pantry staples, produce, snacks, and low-waste kitchen goods your readers need on a recurring basis – just with more purpose behind the packaging.

9. Thrive Market

Thrive Market is like your favorite health store – only online, better priced, and without the weird lighting. It runs on a membership model that gives customers access to organic groceries, clean beauty products, and eco-friendly household staples, all delivered in 100% recyclable packaging. 

Members save 25% to 50% off retail prices, and every purchase helps support their social and environmental goals.

With over 7,000 products across 500+ trusted brands (including Annie’s, Seventh Generation, and their own Thrive Market line) there’s no shortage of content-friendly products to feature. From pantry essentials and snacks to meat, seafood, and kid-approved meals, it’s an easy brand to fit into wellness, lifestyle, and family-focused content.

And Thrive backs up its mission with action. They’re Climate Neutral and Plastic Neutral Certified, their fulfillment centers are TRUE Certified for Zero Waste, and they’ve already kept over 8 million pounds of waste out of landfills. Their goal? To be completely Carbon negative by 2025.

Thrive gives your audience a better way to stock their pantry without the extra cost, extra trips, or extra guilt.

10. MisFits Market

Does it really matter if your apple looks like a potato? Misfits Market doesn’t think so – and they’re making sure it doesn’t get tossed for bad geometry.

They work directly with farmers and producers to rescue perfectly good groceries that get overlooked by traditional retailers. That includes misshapen produce, surplus pantry goods, and items with a dinged-up label or off-center print – nothing wrong with them, just not shelf-pretty.

What started as a box full of “ugly” fruits and vegetables has grown into a full grocery delivery service.  Customers can stock up on organic produce, meats, dairy, snacks, wine, and prepared meals – often at prices up to 40% lower than the grocery store.

By partnering with smaller farms and food makers, Misfits Market helps reroute food that might otherwise be tossed, addressing a US food processing system where nearly a third of what’s grown never gets eaten.

Misfits Market is a great fit for content focused on budget-conscious shoppers or sustainability-minded families – offering lower prices, less waste, and groceries that still eat the same (even if the carrots have a wonky curve).

Baby and Children

When it comes to babies, every product does more than touch their skin – it touches a parent’s peace of mind. These eco friendly affiliate programs feature soft, safe, and low-tox essentials made specifically for the tiniest humans and the people caring for them.

They’re a natural fit for content focused on what new parents actually need – without the harsh ingredients, plastic overload, or trial-and-error that comes with shopping for sensitive skin and growing babies.

11. Finn + Emma

There’s no shortage of cute baby clothes out there – but finding options that are also organic, low-tox, and built to last? That’s the Finn + Emma mission. Their collection of baby clothing, toys, and accessories combines thoughtful materials with designs that feel modern, not overly cutesy.

Their garments are made with GOTS-certified organic cotton and dyed with eco-friendly, non-toxic colorants that are safe for sensitive skin.  Even the snaps get special treatment (they’re nickel- and lead-free and accented with real coconut inserts).  Each piece is also sewn with a roomier fit, so it lasts through more than one growth spurt.

That same level of care shows up in their toys. Wooden play gyms and teethers are crafted from untreated Indian hardwood and finished with vegetable seed wax. Their hand-knit rattles are made by a women’s collective in Peru using organic cotton yarn and natural wool stuffing, and each one includes a phthalate-free rattle inside.

When those well-loved pieces are ready to move on, Finn + Emma’s Pre-Loved shop gives them a second life, letting parents resell and shop gently used styles that still have plenty of wear left.

Whether your audience is shopping for their own little one or searching for a gift that’s equal parts adorable and low-tox, this brand checks every box. It’s the kind of product that gets a genuine “where did you find that?” comment – on Instagram or in real life.

12. The Honest Company

Just because something’s practical doesn’t mean it has to be boring. The Honest Company brings clean ingredients and a little visual charm to everyday essentials – for babies, parents, and anyone raising tiny humans.

Founded by celebrity Jessica Alba in 2011, the brand set out to create products for families that are safe, sustainable, and transparent about what goes into them.

Their baby lineup covers all the essentials – diapers, wipes, and bath care – but the details are anything but standard. Their wipes were among the first labeled “safe to flush”,  and the diapers come in cheerful prints that almost make up for what’s inside.

Honest also makes skincare, beauty, and household cleaning products (many in compact, diaper-bag-friendly sizes for quick cleanups and sanitizing on the go). No matter what (or who) a product is for, everything is made with plant-based ingredients and clearly labeled – not something you have to decipher in the middle of a diaper change.

From registry guides to real-life baby must-haves, The Honest Company fits naturally into content that helps families make smarter everyday choices. The product variety gives you plenty to feature, and the trusted name adds instant credibility to any affiliate recommendation.

Pets

People love their pets like family, and that makes this a popular niche to work in. Alongside your usual product roundups, it’s worth featuring options that are better for both pets and the planet.

These eco-friendly affiliate programs offer planet-friendly versions of the things they already buy: treats, toys, grooming tools, and cleanup essentials. Perfect for affiliate content that blends sustainability with everyday pet routines.

13. The Kind Pet

Being a responsible pet parent shouldn’t come at the planet’s expense – and The Kind Pet  proves you don’t have to choose. This women-owned, Canadian-based shop specializes in eco-friendly essentials for dogs and cats, with a sharp focus on sustainability, safety, and ethical sourcing.

Their in-house line, Boba & Vespa, features handcrafted toys made from organic cotton, hemp, and buckwheat hulls. Each one is designed to be durable, compostable, and safe enough to chew on – because your pet’s play shouldn’t leave a plastic trail behind. Plus, all materials are sourced exclusively from Canada to support local economies and reduce their carbon footprint.

Alongside their own creations, The Kind Pet carries a thoughtful selection of treats, grooming goods, and accessories from other environmentally responsible brands. Every product is carefully chosen to reduce plastic, support animal wellness, and align with their bigger mission of doing better for pets and the planet.

If your readers care about what their pets chew, wear, or roll around in, The Kind Pet deserves a spot in your content. Their focus on quality and sustainability gives you plenty to work with – and even more to feel good about featuring.

14. Earth Rated 

If you've ever grabbed a roll of green dog poop bags, you’ve probably crossed paths with Earth Rated – another Canada-based company making everyday pet care cleaner, simpler, and a whole lot more sustainable.

They’re best known for their leak-proof waste bags made from 65% certified post-consumer recycled plastic – giving over 5 million pounds of landfill-bound plastic a second life every year.

Their product lineup also includes grooming staples like coat-specific shampoos, no-rinse cleansers, wipes, and refresh mists – all made with over 90% naturally derived ingredients and packaged in bottles with recycled content.

Their toy line is equally thoughtful, featuring enrichment, tug, and fetch toys made from responsibly sourced rubber and TPE. Durable, floatable, and fun, they’re designed to hold up to real play while keeping environmental impact low.

Earth Rated has supported over 11,000 organizations, including global health efforts through RED and conservation work with SNAP Québec. Their contributions go beyond the pet space, funding real work around animal welfare, climate protection, and public health.

Every dog parent is already buying waste bags, cleaning up messes, and tossing chewed-up toys. Earth Rated turns those everyday tasks into a cleaner, more responsible routine by offering better products that do the job right and leave less behind.

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Conclusion

See a program that fits within your niche? Find a product that your audience would actually use? Be sure to click the Learn More buttons throughout this post to head straight to each brand’s affiliate page.

Once you're there, take a few minutes to read through the program details (commission rates, cookie windows, any content guidelines) and decide if it's a good fit for your strategy. If it is, go ahead and apply.

After you're approved, upload your links into Pretty Links to keep everything branded,  organized, trackable, and ready to drop into blog posts, emails, or social content as you go.

You don’t need a full-blown sustainability strategy to get started. Just recommend the products you’d feel good sharing anyway. You’re not expected to save the world in one post, but you can help your readers shop smarter, live cleaner, and skip the waste where it counts.

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