-
3 Reasons Generic Link Shorteners Don’t Cut It
Link shortening – the process of turning a long, unwieldy link into a short and pretty one – is a common practice. While generic link shorteners (such as Bitly and goo.gl) can be useful in a pinch, they aren’t a solid long-term solution. Using them can lead to ineffective linking, which can harm both your
-
Click-Through Rates: What They Are And How to Improve Yours
If you want to improve your current marketing campaigns, it’s crucial you understand what’s driving their success. In fact, there are so many elements of a successful campaign that it can be difficult to pinpoint what to build on, and what to discard. Fortunately, you can calculate how each link in your strategy is performing
-
3 Ways to Use Image Links Effectively Within Your Marketing Campaigns
Links are commonplace in online marketing campaigns and content, including blog posts, landing pages, and email newsletters. As such, you may worry if your readers are tuning your links out completely. This would dilute your links – making them ineffective, especially if you use them often. One solution to this problem is image links, since
-
How to Build Authority Links to Your New Website
Build a website and the traffic will follow, right? While this is the dream of every website owner, it isn’t likely to come true without major effort. The simple fact is, you need to build credibility and increase your search engine rankings for this to become reality. That can be difficult if your website is
-
How to Use Links to Revitalize Old Content
When looking to rank on Search Engine Results Pages (SERPs) and attract an audience, up-to-date content is crucial. Unfortunately, many website owners tend to let their older content fall by the wayside, leaving it stale and lacking present-day value. However, your old content – including blog posts, articles, and guides – doesn’t need to be
-
How to Track Visitor Conversions Using Pretty Link’s Conversion Report
Increasing visitor conversions – such as email list signups and product purchases – should be a primary goal for you as a website owner. However, it can be a struggle to manage without the right tools. Since this task can make the difference between your business’s success or failure, it’s crucial that you plan ahead to
-
3 Ways Link Tracking Can Help You Increase Conversions
It goes without saying that links are essential for affiliate marketers. You use them on your website, your social media profiles, and in your email campaigns. If you’re not tracking them properly you risk losing leads, and more importantly, profits. Tracking your links’ performance can help you figure out their most optimal placement on your
-
A Multi-Platform Guide to Effective Linking on Social Media Sites
A strong linking strategy is one of the best ways to promote your brand, and it’s especially effective on social media. However, by adopting a similar approach to each platform, you may hamper your efforts to win business. Each social media platform has specific purposes, strengths, and demographics, so it’s important to keep these differences
-
3 Actionable Linking Tips for Your Next Email Campaign
Effective email campaigns can engage readers and increase conversions – and an essential element of these campaigns is links. Unfortunately, you may not be incorporating links as effectively as you could be, and this can lead to poor reader engagement and ineffective campaigns. When you overlook linking within your emails, you can decrease user engagement
-
How to Use a Deep Linking Strategy Effectively
Links are an excellent tool – both on your site and off – that enable you to promote your content and reach your audience. However, there’s so much more to linking than just providing your visitors with a URL. Given this, you may not be using links as effectively as you could be. ‘Deep linking’
