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How to Schedule Social Media Ads for Your Business

It’s no secret that advertising on social media can do wonders for your bottom line. However, if you’re publishing advertisements only when they spring to mind, you’re almost certainly leaving money on the table. Fortunately, all major social platforms enable you to schedule ads. By specifying the exact date and time when your advertisement will…

paid ads

What You Need to Know About Paid Ads

Chances are, you’ve seen paid ads on social media, in Google search results, and on other websites. As an affiliate, the opportunity to promote your own site using ads can be appealing. However, leveraging this type of campaign can be more complicated than you might think. Fortunately, by becoming more familiar with the requirements of…

How to Combine Your Content Marketing and Ad Strategy

Remember when content marketing was a taboo subject?  It was an intruder in a world of paid advertising and “serious marketing.” No one wanted to take a chance on blogging (a practice relegated to teenage whiners and hobbyists), or infographics, or guides. And no one wanted to part with hard-earned cash to do it. There…