linking strategy | Pretty Links

link building backlinks

4 Types Of Content That Will Help Generate High-Quality Backlinks

Content marketing is key to presenting your online business as the one and only solution to satisfy the needs of your target audience. As you also know, it’s crucial that when you’re creating content, you utilize highly searched keywords to rank number one across search engine results. But how much thought have you put into…

link rot

Link Rot: What It is and How to Deal with It

Even if you don’t have any broken links on your website today, the longer your content exists, the more likely this problem becomes. That’s because your hyperlinks are aging. Each new day brings an increasing risk that content you’re linking out to will disappear. Fortunately, there are steps you can take to identify and fix…

link cloaking

Link Cloaking: What It Is and How to Do It

There’s a lot of misinformation around the concept of link cloaking. While the term “cloaking” itself sounds sinister, cloaking links is actually a standard and useful practice in the world of online marketing. With link cloaking, you can take long, complex URLs and make them more user-friendly. Cloaking also enables you to protect your valuable…

The Anatomy of a Pretty Link (And How to Optimize One Effectively)

There’s no doubt that using shortened, branded links on your website is beneficial. They can increase your brand’s credibility while also enabling you to expand your reach. However, many websites use links ineffectively, and this decreases the benefits they provide. Fortunately, by understanding the anatomy of a link – specifically a pretty link – you…

3 Ways to Use Image Links Effectively Within Your Marketing Campaigns

Links are commonplace in online marketing campaigns and content, including blog posts, landing pages, and email newsletters. As such, you may worry if your readers are tuning your links out completely. This would dilute your links – making them ineffective, especially if you use them often. One solution to this problem is image links, since…