linking strategy | Pretty Links

Content Link Building_Pretty Links

4 Types of Content that Will Help Generate High-Quality Backlinks

Content marketing is key to presenting your online business as the one and only solution to satisfy the needs of your target audience. As you also know, it’s crucial that when you’re creating content, you utilize highly searched keywords to rank number one across search engine results. But how much thought have you put into…

Link Rot_Pretty Links

Link Rot: What It is and How to Deal with It

Even if you don’t have any broken links on your website today, the longer your content exists, the more likely this problem becomes. That’s because your hyperlinks are aging. Each new day brings an increasing risk that content you’re linking out to will disappear. Fortunately, there are steps you can take to identify and fix…

3 Ways to Use Image Links Effectively Within Your Marketing Campaigns

Links are commonplace in online marketing campaigns and content, including blog posts, landing pages, and email newsletters. As such, you may worry if your readers are tuning your links out completely. This would dilute your links – making them ineffective, especially if you use them often. One solution to this problem is image links, since…

3 Ways Link Tracking Can Help You Increase Conversions

It goes without saying that links are essential for affiliate marketers. You use them on your website, your social media profiles, and in your email campaigns. If you’re not tracking them properly you risk losing leads, and more importantly, profits. Tracking your links’ performance can help you figure out their most optimal placement on your…