customer service | Pretty Links

Customer Service Marketing_Pretty Links

How Excellent Customer Service Can Improve Your Marketing Efforts

At first glance, customer service and marketing may seem like two entirely different things. However, by treating them as separate strategies, you’re almost certainly missing out on sales. By thinking outside of the box, you can create a symbiotic relationship between your marketing and customer service activities. With these two strategies working together, you can…

How to Handle a Review_PrettyLinks

How to Publicly Handle a Negative Review of Your Business (In 5 Steps)

Negative reviews happen – even to the best of us. However, you may be concerned about how a bad review might impact your business (and rightly so). After all, studies show that just one negative review can cost you 22% of your potential customers. The good news is, receiving a couple of negative reviews isn’t…

personal brand

How to Create a Stellar Personal Brand (In 5 Steps)

Creating a personal brand from scratch can seem nearly impossible. It involves growing a social media following, building an engaged email list, and having a targeted website – and it doesn’t stop there. With so many moving parts to consider, where do you even begin? The good news is, you can follow basic yet, essential…