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How to use GA for Cookieless Marketing

How to Use Google Analytics 4 for Cookieless Marketing (3 Key Tips)

For affiliate marketers, Google’s decision to stop using third-party cookies may be a bit concerning. After all, without the information these cookies provide, you might be wondering how you’ll gather the data you need to build successful campaigns. Fortunately, you’ll still be able to use Google Analytics to learn about your website’s visitors and understand…

Cookieless future affiliate marketing

How to Prepare for a Cookieless Future

If you work in affiliate marketing, you may be aware that Google plans to phase out third-party cookies by 2022. Given that Chrome is currently the most commonly-used browser worldwide, accounting for over 60% of the market, you might be a bit concerned about the implications of this cookieless future. Although Google’s cookie ban is…