content marketing | Pretty Links - Part 2
How to Set Up Open Graph Meta Tags Using Pretty Links
One of the best ways to reach a wider audience is to share your content on social media. Unfortunately, simply sharing your content’s link on your profiles as-is leaves a lot of what gets posted to chance. Enter “Open Graph” meta tags. These elements, when used correctly, can boost your social media returns. In fact, meta…
How to Repurpose Content for Maximum Engagement
Here’s a phrase you’ve likely heard over and over on your journey to better marketing: content is king. And it is king! Content marketing, whether video or podcasts or blogs or whitepapers, runs the modern marketing landscape. It’s an essential step in a world that is increasingly reliant on social media and online discovery for sales. Consider…
4 Ways to Create Attention-Grabbing Headlines for Your Website’s Content
Catching the attention of potential visitors and customers is vital. However, in a saturated market, this is becoming more and more difficult. Your content needs to be attention-grabbing – and a strong headline is a great way to ensure that happens. A headline is often your first (and even only) chance to attract people’s attention…
Why Readability Is Important When Optimizing Your Content
A vital part of optimizing your online content is making sure that it’s “readable”. This means ensuring that your text is as easy to read and skim, which can have a huge effect on its quality. On the other hand, if your content is hard to follow or understand, users will be more likely to…
How to Use Links to Revitalize Old Content
When looking to rank on Search Engine Results Pages (SERPs) and attract an audience, up-to-date content is crucial. Unfortunately, many website owners tend to let their older content fall by the wayside, leaving it stale and lacking present-day value. However, your old content – including blog posts, articles, and guides – doesn’t need to be…