content marketing | Pretty Links

Affiliate Marketing vs Influencer Marketing

Affiliate Marketing vs. Influencer Marketing: Which is Best for You?

As a content creator, you’re probably familiar with the terms affiliate marketing and influencer marketing. However, you might be wondering if there’s any real difference between being an affiliate and an influencer – and which of the two would work better for you. For many publishers, working with brands is the surest way to make…

Customer Engagement_PrettyLinks.

How to Enhance Customer Engagement with Content Marketing

In the past, customers used to share their retail experiences by word-of-mouth and maybe reach a handful of people. Today, however, anyone can go online and leave a customer review for thousands of others to read at any given moment. Just one click is sufficient to spread the word about any specific customer experience in…

blogging myths_Pretty Links

6 Harmful Blogging Myths that Keep You from Creating Helpful Blogs

Who remembers the internet’s first blog posts? What about those online ramblings on MySpace? Everyone and their cat seemed to have something to say in the form of online, public diaries. Then, social media seemed to slowly creep in and the masses flocked to Facebook and Twitter to talk about their seemingly amazing lives.  So,…

How to Write an Alternatives Listicle for Affiliate SEO

How to Write an Alternatives Listicle for Affiliate SEO

As an affiliate marketer, you’re always looking for new types of content to produce. Content that is both valuable to your readers and has the potential to generate affiliate revenue through recommendations. Introducing: the Listicle format. Writing listicle-style articles is a great way to leverage competitor brand awareness and get you in front of people…

How to Combine Your Content Marketing and Ad Strategy

Remember when content marketing was a taboo subject?  It was an intruder in a world of paid advertising and “serious marketing.” No one wanted to take a chance on blogging (a practice relegated to teenage whiners and hobbyists), or infographics, or guides. And no one wanted to part with hard-earned cash to do it. There…