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Affiliate Marketing vs. Influencer Marketing: Which is Best for You?
As a content creator, you’re probably familiar with the terms affiliate marketing and influencer marketing. However, you might be wondering if there’s any real difference between being an affiliate and an influencer – and which of the two would work better for you. For many publishers, working with brands is the surest way to make…
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How to Enhance Customer Engagement with Content Marketing
In the past, customers used to share their retail experiences by word-of-mouth and maybe reach a handful of people. Today, however, anyone can go online and leave a customer review for thousands of others to read at any given moment. Just one click is sufficient to spread the word about any specific customer experience in…
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6 Harmful Blogging Myths that Keep You from Creating Helpful Blogs
Don’t let these 6 harmful blogging myths hinder your success. Debunk these misconceptions and create blogs that truly benefit your audience.
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How to Write an Alternatives Listicle for Affiliate SEO
As an affiliate marketer, you’re always looking for new types of content to produce. Content that is both valuable to your readers and has the potential to generate affiliate revenue through recommendations. Introducing: the Listicle format. Writing listicle-style articles is a great way to leverage competitor brand awareness and get you in front of people…
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How to Combine Your Content Marketing and Ad Strategy
Remember when content marketing was a taboo subject? It was an intruder in a world of paid advertising and “serious marketing.” No one wanted to take a chance on blogging (a practice relegated to teenage whiners and hobbyists), or infographics, or guides. And no one wanted to part with hard-earned cash to do it. There…
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How to Set Up Open Graph Meta Tags Using PrettyLinks
One of the best ways to reach a wider audience is to share your content on social media. Unfortunately, simply sharing your content’s link on your profiles as-is leaves a lot of what gets posted to chance. Enter “Open Graph” meta tags. These elements, when used correctly, can boost your social media returns. In fact, meta…
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How to Repurpose Content for Maximum Engagement
Here’s a phrase you’ve likely heard over and over on your journey to better marketing: content is king. And it is king! Content marketing, whether video or podcasts or blogs or whitepapers, runs the modern marketing landscape. It’s an essential step in a world that is increasingly reliant on social media and online discovery for sales. Consider…
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4 Ways to Create Attention-Grabbing Headlines for Your Website’s Content
Catching the attention of potential visitors and customers is vital. However, in a saturated market, this is becoming more and more difficult. Your content needs to be attention-grabbing – and a strong headline is a great way to ensure that happens. A headline is often your first (and even only) chance to attract people’s attention…
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Why Readability Is Important When Optimizing Your Content
A vital part of optimizing your online content is making sure that it’s “readable”. This means ensuring that your text is as easy to read and skim, which can have a huge effect on its quality. On the other hand, if your content is hard to follow or understand, users will be more likely to…
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How to Use Links to Revitalize Old Content
When looking to rank on Search Engine Results Pages (SERPs) and attract an audience, up-to-date content is crucial. Unfortunately, many website owners tend to let their older content fall by the wayside, leaving it stale and lacking present-day value. However, your old content – including blog posts, articles, and guides – doesn’t need to be…
