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Multi-Channel Attribution: What You Need To Know
Do you remember the million-dollar Number 55 bet between Will Smith and BD Wong at the Superbowl game in the movie Focus? If you haven’t seen the movie, Will Smith won the bet because he was aware of what we call multi-channel attribution. Will Smith bet his entire weekend’s earnings that Margot Robbie would be…
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How to Come Up With a Dynamic Business Name (5 Tips)
Naming your business can be stressful, as it’s likely one of the most important initial steps you’ll take. The name is a major part of your first impression, so you want to be sure it accurately conveys what you’re all about. However, there’s no need to get stuck in this stage of launching your business.…
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How to Optimize Your Links for Better SEO (4 Tips)
Search engine optimization (SEO) is key to gaining traffic, boosting your click-through rates (CTRs), and generating revenue. However, SEO is also a competitive business. If you’re going to claim Google’s coveted number one spot, it’s important to fine-tune every part of your website. As an online marketer, links are at the core of your WordPress…
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3 Questions to Ask Yourself on How to Create a Consistent Brand Identity
If you’re running any sort of business through your website, it’s important to create a brand identity. Your brand identity is your brand’s personality and how you engage with your audience through marketing and other interactions. If you want to create a brand that people respond to, you’ll need to ensure that it has a…
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How to Improve Your Business’ Branding (4 Techniques)
Many businesses fail to brand effectively, and because of this, they could be impacting their potential income. Unfortunately, this can lead to issues – both now and in the future – with brand awareness and credibility. Fortunately, whether your business is new or not, there are a variety of branding techniques you can use to reinforce your business’…
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3 Ways PrettyLinks Can Skyrocket Your Search Engine Rankings
Search engine optimization (SEO) is a big deal for online businesses. It can boost targeted traffic and improve website credibility – both of which could contribute toward significant growth in business conversions and sales. However, you may be undermining your site’s potential through the use of inefficient, outdated, or incorrect optimization tactics. One way to improve your…









