• What Is Social Proof? (3 Ways it Can Benefit Your Business)

    What Is Social Proof? (3 Ways it Can Benefit Your Business)

    Establishing a credible reputation is crucial for the success of any ecommerce marketing strategy. You can drive all the traffic in the world to your website, but it won’t mean much if you have products that you can’t sell. Fortunately, one of the best ways to build a positive reputation is also one of the…

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  • What Are Micro-Communities and Should You Start One?

    What Are Micro-Communities and Should You Start One?

    When it comes to digital marketing, it’s hard to overstate the importance of social media. Unfortunately, it can take a lot of time to get right. You may sometimes feel as if you’re struggling to reach the audiences that will give you the greatest return on your efforts. Micro-communities have been getting a lot of…

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  • Multi-Channel Attribution: What You Need To Know

    Multi-Channel Attribution: What You Need To Know

    Do you remember the million-dollar Number 55 bet between Will Smith and BD Wong at the Superbowl game in the movie Focus? If you haven’t seen the movie, Will Smith won the bet because he was aware of what we call multi-channel attribution.  Will Smith bet his entire weekend’s earnings that Margot Robbie would be…

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  • How to Come Up With a Dynamic Business Name (5 Tips)

    How to Come Up With a Dynamic Business Name (5 Tips)

    Naming your business can be stressful, as it’s likely one of the most important initial steps you’ll take. The name is a major part of your first impression, so you want to be sure it accurately conveys what you’re all about. However, there’s no need to get stuck in this stage of launching your business.…

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  • How to Optimize Your Links for Better SEO (4 Tips)

    How to Optimize Your Links for Better SEO (4 Tips)

    Search engine optimization (SEO) is key to gaining traffic, boosting your click-through rates (CTRs), and generating revenue. However, SEO is also a competitive business. If you’re going to claim Google’s coveted number one spot, it’s important to fine-tune every part of your website. As an online marketer, links are at the core of your WordPress…

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  • What Are Brand Advocates (And How Can You Attract Them)?

    What Are Brand Advocates (And How Can You Attract Them)?

    Many consumers rely on recommendations to inform their purchases. Simply using advertisements to promote your products and services often isn’t enough. If you don’t have anyone talking up your business, your brand could be missing out. That’s where brand advocates can come to your rescue. These individuals can recommend your brand through social media and…

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  • 3 Questions to Ask Yourself on How to Create a Consistent Brand Identity

    3 Questions to Ask Yourself on How to Create a Consistent Brand Identity

    If you’re running any sort of business through your website, it’s important to create a brand identity. Your brand identity is your brand’s personality and how you engage with your audience through marketing and other interactions. If you want to create a brand that people respond to, you’ll need to ensure that it has a…

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  • How to Improve Your Business’ Branding (4 Techniques)

    How to Improve Your Business’ Branding (4 Techniques)

    Many businesses fail to brand effectively, and because of this, they could be impacting their potential income. Unfortunately, this can lead to issues – both now and in the future – with brand awareness and credibility. Fortunately, whether your business is new or not, there are a variety of branding techniques you can use to reinforce your business’…

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  • 3 Ways PrettyLinks Can Skyrocket Your Search Engine Rankings

    3 Ways PrettyLinks Can Skyrocket Your Search Engine Rankings

    Search engine optimization (SEO) is a big deal for online businesses. It can boost targeted traffic and improve website credibility – both of which could contribute toward significant growth in business conversions and sales. However, you may be undermining your site’s potential through the use of inefficient, outdated, or incorrect optimization tactics. One way to improve your…

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