• Why Page Loading Speed Matters (And How to Improve It)

    Why Page Loading Speed Matters (And How to Improve It)

    Speed is one of the most crucial factors for a successful website. Slow loading times can lead to a host of problems, all of which can result in a loss of traffic. In this way, a slow page can be the death knell of an entire website.  Fortunately, there are plenty of options for addressing

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  • 3 Simple Ways to Improve User Experience

    3 Simple Ways to Improve User Experience

    Your website is often the first point of contact a potential customer has with your business, making it crucial to improve user experience from the start. Just as body language influences a face-to-face meeting, the design and usability of your site shape how users perceive your brand. So, how does your company website measure up

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  • 4 Ways to Improve Bounce Rates

    4 Ways to Improve Bounce Rates

    As a growth-focused marketer, youโ€™ve likely encountered the term “bounce rates” in your analytics reports. Bounce rates provide a quick snapshot of how well your website is engaging visitors. Understanding this key metricโ€”and knowing how to improve bounce ratesโ€”can offer valuable insights into whatโ€™s working and what needs adjustment in your siteโ€™s performance. Monitoring and

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  • 4 Ways Influencer Marketing Can Benefit You

    4 Ways Influencer Marketing Can Benefit You

    Businesses and marketers need to create content that’s relevant to their audiences. So it’s important that you identify how you can do that, or you could be at a disadvantage. One of the best places to start is by tapping into the channels your target audience is already using. The right influencer, for example, can

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  • What Are Brand Advocates (And How Can You Attract Them)?

    What Are Brand Advocates (And How Can You Attract Them)?

    Many consumers rely on recommendations to inform their purchases. Simply using advertisements to promote your products and services often isn’t enough. If you don’t have anyone talking up your business, your brand could be missing out. That’s where brand advocates can come to your rescue. These individuals can recommend your brand through social media and

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  • How You Can Use Chatbots to Increase Conversions

    How You Can Use Chatbots to Increase Conversions

    Chatbots are becoming a popular feature on many websites. However, they may seem difficult to implement at first glance. It’s easy to assume that adding a chatbot to your site will require advanced technical know-how. Fortunately, there are plenty of easy ways to implement and benefit from chatbots. That’s good news, since this technology is

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