• The Alternate Base URL: What It Is and How to Use It

    The Alternate Base URL: What It Is and How to Use It

    There are times when you might want to use a URL different from your primary domain name. For example, your original name might be too long, you might need to temporarily use a different domain, or you might want to capture a larger audience. In each of these scenarios, an alternate base URL comes in

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  • How to Find (And Link To) Credible Websites on Your Blog

    How to Find (And Link To) Credible Websites on Your Blog

    Creating backlinks to your website is important, but itโ€™s not the only way to boost your authority online. In fact, the links you use on your own blog can be just as influential. However, if youโ€™re not linking to the โ€˜rightโ€™ websites, you could actually be harming your credibility. By linking to โ€˜credibleโ€™ websites, you

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  • 3 Affiliate Programs You Can Use to Monetize Your Blog in 2021

    3 Affiliate Programs You Can Use to Monetize Your Blog in 2021

    Blog monetization โ€“ especially through affiliate marketing โ€“ has never been hotter. However, if youโ€™re new to the game, you may not know where to begin. This is especially true if your blog is brand new, or if youโ€™re only recently getting serious about your business. Fortunately, affiliate programs make it easy even for beginners

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  • Link Trust: A Close Look at the Psychology of Linking

    Link Trust: A Close Look at the Psychology of Linking

    The types of links you use โ€“ both on and off your website โ€“ are a crucial part of your linking strategy. Most internet users are savvy enough to recognize ‘friendly’ and ‘unfriendly’ links. So it’s important to offer links that inspire their trust. Fortunately, you can create beautiful, trustworthy links that attract clicks with

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  • 3 Downsides to Shortened Links (And How to Combat Them)

    3 Downsides to Shortened Links (And How to Combat Them)

    Sharing links is a necessity for many bloggers, website owners, and marketers. However, long links can be clunky, unappealing, and in some cases, short on trust. Link shorteners can help, and have plenty of benefits, but they also have their downsides. If not used correctly, they can significantly reduce Click-Through Rates (CTRs) and lead to

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  • 3 Reasons Generic Link Shorteners Donโ€™t Cut It

    3 Reasons Generic Link Shorteners Donโ€™t Cut It

    Link shortening โ€“ the process of turning a long, unwieldy link into a short and pretty one โ€“ is a common practice. While generic link shorteners (such as Bitly and goo.gl) can be useful in a pinch, they arenโ€™t a solid long-term solution. Using them can lead to ineffective linking, which can harm both your

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