• How to Create a Logo for Your WordPress Site (In 6 Steps)

    How to Create a Logo for Your WordPress Site (In 6 Steps)

    Even if you have fantastic content, visitors may not be drawn to your WordPress website unless it uses strong branding. One of the most effective ways to do this is with a well-designed logo. The reverse is also true โ€“ if your siteโ€™s logo is poorly designed, you could be harming your siteโ€™s reputation. Effective

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  • How to Optimize Your WordPress Websiteโ€™s SEO

    How to Optimize Your WordPress Websiteโ€™s SEO

    No matter what type of website you run, itโ€™s essential that you focus on its Search Engine Optimization (SEO). WordPress comes with many powerful SEO tools, as well as a wide variety of available plugins. That means you may not be taking full advantage of your siteโ€™s potential reach. Fortunately, optimizing WordPress for SEO isn’t

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  • 5 AI Marketing Trends to Watch for This Year

    5 AI Marketing Trends to Watch for This Year

    With the recent boom in AI (Artificial Intelligence) software, there are many new methods of performing customer outreach. AI can be an excellent way to broaden your businessโ€™ reach, discover new customers, and increase your conversion rate. However, it can be hard to keep up with the burgeoning technology. Fortunately, it’s not actually that difficult

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  • How to Choose the Right Color Scheme for Your Blog

    How to Choose the Right Color Scheme for Your Blog

    When you run a blog, choosing the right color scheme for your site can be crucial. A complementary color scheme can draw users in, while choosing one that is dull or overwhelming may cause visitors to leave your site instead. Fortunately, picking out a harmonious set of colors for your blog isn’t that hard. You’ll

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  • 3 Productivity Tips for Social Media Marketers

    3 Productivity Tips for Social Media Marketers

    Ever-changing demands from a growing industry means itโ€™s now more difficult than ever to be a social media marketer. There are dozens of platforms to cultivate, new ads to create, and audiences to research. Juggling all of these tasks can be difficult, especially when you have limited time to do so. Fortunately, by boosting productivity

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  • 3 Link Building Techniques to Help You Boost Engagement

    3 Link Building Techniques to Help You Boost Engagement

    Search engines like Google take a lot of factors into consideration when determining how highly they rank your website’s pages. Security, loading speed, and quality all contribute. In addition, the number of links that point towards your site is of particular importance. Encouraging lots of links back to your content can take plenty of time

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