• What Is Social Proof? (3 Ways it Can Benefit Your Business)

    What Is Social Proof? (3 Ways it Can Benefit Your Business)

    Establishing a credible reputation is crucial for the success of any ecommerce marketing strategy. You can drive all the traffic in the world to your website, but it won’t mean much if you have products that you can’t sell. Fortunately, one of the best ways to build a positive reputation is also one of the

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  • How to Publicly Handle a Negative Review of Your Business (In 5 Steps)

    How to Publicly Handle a Negative Review of Your Business (In 5 Steps)

    Negative reviews happen โ€“ even to the best of us. However, you may be concerned about how a bad review might impact your business (and rightly so). After all, studies show that just one negative review can cost you 22% of your potential customers. The good news is, receiving a couple of negative reviews isnโ€™t

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  • A Quick Guide to Growth Marketing (and How to Use it to Propel Your Startup)

    A Quick Guide to Growth Marketing (and How to Use it to Propel Your Startup)

    Marketing is important for any business, but for startups, itโ€™s absolutely essential. Thatโ€™s partly due to the sheer volume of competition. The number of startup businesses in the US grew from 3.5 million in 2019 to 4.4 million in 2020. In order to survive, your business has to grow. To do that, youโ€™ve got to

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  • What Is Two-Tier Affiliate Marketing? (3 Tips for Getting Started)

    What Is Two-Tier Affiliate Marketing? (3 Tips for Getting Started)

    If you’ve been an affiliate marketer for a while, you may be wondering how you can earn more money for your efforts. This is especially crucial if making a full-time income is your ultimate goal. Joining a two-tier affiliate marketing program is one way to bring in additional passive income. Not only can you earn

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  • 7 Fundamentals to B2B Marketing Automation Success

    7 Fundamentals to B2B Marketing Automation Success

    For B2B marketers, there’s no problem more evergreen than trying to find qualified leads. It starts with lead generation, where casting too wide a net can leave you with leads that are never going to convert. It gets even worse when sales and marketing aren’t aligned, and marketing brings in leads sales you can’t work

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  • How to Build an Audience for Your Affiliate Marketing Blog (5 Ways)

    How to Build an Audience for Your Affiliate Marketing Blog (5 Ways)

    Whether youโ€™re just getting started with your affiliate marketing blog or youโ€™re hoping to revamp one, youโ€™ll want to design a site that leads to conversions. Perhaps youโ€™ve found your audience, but itโ€™s small and youโ€™d like it to grow so you can really see results. However, this is easier said than done. Fortunately, there

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