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5 Reasons to Include Product Reviews on Your E-Commerce Site
If you’re in the business of online sales, it’s important that your website makes a strong first impression. However, having a well-designed e-commerce site is not enough to persuade shoppers to purchase your products. They typically need social proof as well. Approximately 70 percent of consumers today conduct online research before making a purchase. This…
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5 Online Marketing Strategies Every Business Should Try
To succeed, every business needs a sound marketing strategy. However, finding the right combination of marketing tactics takes trial-and-error, especially in this digital age. Often, businesses are left confused about how to best position and market themselves. The good news is that, although growing a business and standing out among your competitors is challenging, it’s…
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How to Write Quality Content for Your Website (5 Key Tips)
Content marketing is a big deal these days. It seems like every company with a website also has a blog, and for good reason. Quality posts can help you improve engagement and boost Search Engine Optimization (SEO). However, creating content that is original and thought-provoking can be a daunting task. With that in mind, we’ve…
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7 Ways to Increase Engagement and Conversions on Your Website
When you’re setting out to create a successful website, user engagement is a major concern. Any time visitors land on your site, you want them to spend some time with your content and click-through your Calls to Action (CTAs). It can be hard to know how to encourage those behaviors, though. Fortunately, there are a number…
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How to Use the ‘F-Shaped Pattern’ to Increase Engagement and Conversions
Reading online is different than perusing a book or magazine. Internet users are accustomed to quickly scanning information, only stopping on the parts that are most important to them. Eye tracking studies have even shown that online readers often scan web pages in predictable patterns. This is important for you as a website owner or…
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7 Tips for Using Images Effectively on Your Website
As you are designing your website, you may think that images are simply a ‘nice to have’ element. In reality, images can do much more than just make your site look attractive. They can also play a role in either attracting visitors, or driving them away. Therefore, it’s very important to include plenty of high-quality…
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How to Use External Links Effectively on Your Site (And Why It Matters)
Including plenty of external links on your WordPress site can help to improve your Search Engine Optimization (SEO). However, it’s important to use those links in the right way. Linking to the wrong types of sites can actually harm your page rankings. On the other hand, using effective external links can help add value to…
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3 Ways to Encourage User-Generated Content
Creating promotional material is essential to the ongoing success of any business or brand. However, crafting quality content can often be expensive and time consuming – and some marketing may come across to users as insincere. Fortunately, there are other ways to get your message out there. Thanks to our modern, digital world, the production…
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4 Ways to Create Attention-Grabbing Headlines for Your Website’s Content
Catching the attention of potential visitors and customers is vital. However, in a saturated market, this is becoming more and more difficult. Your content needs to be attention-grabbing – and a strong headline is a great way to ensure that happens. A headline is often your first (and even only) chance to attract people’s attention…
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Why Testimonials Can Improve Conversions (And How to Add Them to Your Site)
Increasing conversions is a primary goal for every business owner. However, in an ever-crowded market, it’s becoming increasingly difficult to get noticed. Therefore, you need your website to stand out – but what’s the best way to do that? One of the most effective ways to increase conversions on your site is to provide ‘social…
