Link tracking is an important marketing strategy, and one with numerous benefits. By tracking your links, you can get a better understanding of your users’ behaviors, and more fully understand how visitors interact with your links. However, if you aren’t optimizing your link tracking, you could miss out on crucial information.
Fortunately, you can optimize your link tracking efforts easily, using a link management tool such as Pretty Links. Its various features enable you to track more than just clicks (such as conversions and user behavior). This means you can collect more advanced and useful information, and put it into effect right away.
In this post, we’ll introduce Pretty Links and its various link tracking features. Then we’ll outline three tips you can use to optimize your own link tracking efforts, and explain how to implement each one. Let’s get started!
An Introduction to Pretty Links’ Link Tracking Features
Pretty Links is a link management WordPress plugin that enables you to shorten, brand, and track your links both on and off your website. Even more importantly, it enables you to optimize your link tracking.
Link tracking is a crucial feature, which is why a quality link management tool needs to include tracking functionality. For example, Pretty Links includes clicks and conversions tracking, while also offering Google Analytics integration. You use the resulting data to improve your linking campaigns and increase conversions.
How to Optimize Your Link Tracking With Pretty Links (3 Key Tips)
Now, let’s look more closely at the various ways you can optimize your link tracking. All of this can be done with the help of Pretty Links.
1. Perform Split Testing
In simplest terms, split testing is a technique used to test different aspects of a marketing campaign. It enables you to compare multiple links against each other, see how many clicks they receive, and determine their strengths and weaknesses.
To do this, you can set up split testing using Pretty Links:
When implemented effectively, this feature helps you learn which links perform well and which ones need to be improved. You can also better understand user behaviors, based on which links they follow and ignore. You can then use this information to optimize the placement of your links, both on and off your website.
2. Integrate With Google Analytics
Google Analytics is designed to collect advanced website information, including data about clicks and conversions. By integrating Google Analytics with your website (or your linking tool), you can gain invaluable information about how well your links perform.
You can then use this new-and-improved understanding to tweak your current campaigns, and create better ones in the future. To get started, you can integrate Google Analytics with Pretty Links by installing a dedicated plugin on your website, such as Google Analytics for WordPress.
Once your chosen plugin is configured, you’ll need to set up the integration in Pretty Links. Navigate to Pretty Links > Options > Link Options, and check the box next to Google Analytics:
All new links you create will now have integration enabled. This will give you access to even more link tracking features in the Google Analytics dashboard.
3. ‘Trim’ Your Clicks Frequently
Every time one of your links is interacted with by a visitor to your website, that event is recorded as a ‘click’. When using a link management tool such as Pretty Links, this information is commonly stored in the Reports or Statistics section. However, the clicks saved in your database can build up over time, cluttering it up and making it more difficult to track your recent results.
One way to improve your link tracking is to clean up these results, which is also known as ‘trimming’ them. This clears them from your website’s database, and makes it easier to gain useful information from future data. If you use Pretty Links on your website, you’ll be happy to know that trimming your clicks is simple.
Simply navigate to Pretty Links > Tools > Trim Clicks in your dashboard, and make your selections:
If you’re just getting started, you may want to delete all clicks so you can start off with a clean slate. After that, you can choose to delete clicks older than 30 or 90 days, as part of your regular website maintenance.
Using a link management plugin such as Pretty Links gives you access to a lot of valuable data you can use to improve your linking campaigns. If you fail to optimize your link tracking, however, you can miss out on critical information.
In this post, we introduced some of Pretty Links’ most helpful features. We’ve also shared three tips to optimize your link tracking efforts, including:
Do you have any questions about link tracking, or how Pretty Links can help? Let us know in the comments section below!