url shortening | Pretty Links

Do Link Shorteners Still Have a Viable Use in Modern Web Design and Marketing?

Ever since Google shut down its goo.gl service, it’s fair to wonder what the future of link shortening holds. In other words, is URL shortening still relevant in web design and online marketing? Despite the fact that some are keen to write link shortening’s eulogy, it’s still a vitally useful element of online marketing. While…

How to Import URLs from goo.gl into Pretty Links

Since Google stopped supporting its link shortening service goo.gl earlier this year, many people are searching for an alternative solution. While the service is no longer available, former users can still access their links until the end of March 2019. This means you need to find a replacement URL shortener before that time, or risk losing…

The Pros and Cons of Link Shortening

Sharing long, complex URLs online is not ideal – hence the need for link shorteners. However, while they have many benefits, they’re not a perfect solution. Unfortunately, it can be difficult to ascertain when and where it’s best to use a URL shortener, and when it’s smarter to reconsider your strategy. The crux of it…