nofollow | Pretty Links

An Introduction to Pretty Bar: A Pretty Links Exclusive Feature

External links help to improve Search Engine Optimization (SEO) and boost brand authority. However, they can also lead readers away from your site. This is the downside to external link usage, especially if you’ve done a lot of work to bring traffic to your website. Fortunately, you can reap the benefits of external linking while also…

follow vs. nofollow links

How to “nofollow” Your Affiliate Links (and When You Should)

Affiliate marketing can provide a welcome income boost to your business through well-placed links. However, search engines often crackdown on affiliate sites that contain too many paid links and penalize them where it hurts— their search engine ranking. Even so, there are ethical ways around this. They enable you to still promote affiliate products without being read…