email marketing | Pretty Links

Email Subject Line Testers_Pretty Links

5 FREE Subject Line Testers for Your Email Marketing Strategy

Sending emails is one of the easiest ways to reach your audience. In fact, this strategy has proven to be more effective than social media ads for promoting products and services. However, if your subject lines are not interesting enough, your email marketing efforts may be going to waste.  Fortunately, there are several tools that…

Newsletter_PrettyLinks

4 Ways a Newsletter Can Benefit Your Online Business

If you run an online business, you probably have some pretty tight constraints on your time and budget. This can make choosing the most efficient marketing channel crucial. However, it can be hard to figure out which platform will give you the best return on your investment (ROI). Fortunately, a newsletter can be the perfect…

sms and email marketing_ Pretty Links

5 Ways to Combine SMS and Email Marketing

Email marketing is still among the top channels for businesses of all sizes to nurture and engage their audience. Not to mention, the marketing strategy also provides a tremendous return on investment (ROI) of nearly $46 per dollar spent.  SMS has similar potential to drive a significant ROI due to its accessibility and convenience for…

best email campaigns_Pretty Links

What Are the Best Email Campaigns for Online Businesses?

Email can be a crucial part of your online business’ marketing strategy. The possibilities for promoting your brand via email are nearly limitless. However, staring at a blank screen while trying to come up with a brilliant campaign can be a bit discouraging. Fortunately, there are several types of email campaigns that tend to work…

what is a drip campaign

What is a Drip Campaign? How to Do One

One aspect of marketing that never seems to change is the value of a good email. Our inboxes are crowded and our time is limited, yet we still sign up for mailing lists, newsletters, and other digital mail. Even social media hasn’t destroyed the effectiveness of a masterful email campaign. Year after year, research shows…