Everything You Need to Know About Link Cloaking - Part 66
How to Increase Your Conversions with a Podcast
Podcasting has been around since the dawn of high-speed internet, as a way to share audio online in a serialized format. Today it seems like there are podcasts about almost every topic, and there’s a good reason for that. This is because podcasts are actually a smart way to increase conversions. In fact, hosting a…
Why You Should Include Snapchat in Your Marketing Campaigns (And How to Get Started)
If your brand has any kind of online presence, it likely also has a few social media profiles. While most businesses make use of Facebook, Twitter, and even Instagram, many neglect Snapchat. This can be a mistake, since Snapchat is actually a powerful marketing tool if you know how to use it. For one, the…
Social Media: The Key Role It Plays in Establishing Brand Identity
It probably won’t come as a surprise that social media is a crucial tool when it comes to marketing yourself or your business. However, surprisingly few people grasp just how important your social media presence can be in driving new customers your way. When establishing your brand identity, social media platforms can play a huge…
How to Leverage the Fear Of Missing Out (FOMO) in Your Marketing
Nobody wants to feel left out, especially if it concerns something positive or valuable. Whether it’s a great deal on a product, a limited-time offer, or a free trial, the feeling of exclusivity can encourage people to act quickly. This is known as the Fear Of Missing Out (FOMO), and it can be a powerful…
3 Questions to Ask Yourself on How to Create a Consistent Brand Identity
If you’re running any sort of business through your website, it’s important to create a brand identity. Your brand identity is your brand’s personality and how you engage with your audience through marketing and other interactions. If you want to create a brand that people respond to, you’ll need to ensure that it has a…