Everything You Need to Know About Link Cloaking - Part 49
March 4, 2020 John Hughes How Tos
Why Page Loading Speed Matters (And How to Improve It)
Speed is one of the most crucial factors for a successful website. Slow loading times can lead to a host of problems, all of which can result in a loss of traffic. In this way, a slow page can be the death knell of an entire website. Fortunately, there are plenty of options for addressing…
February 28, 2020 Trey Briggs SEO
3 Simple Ways to Improve User Experience
Your website is often the first point of contact a potential customer has with your business, making it crucial to improve user experience from the start. Just as body language influences a face-to-face meeting, the design and usability of your site shape how users perceive your brand. So, how does your company website measure up…
February 26, 2020 Trey Briggs SEO
4 Ways to Improve Bounce Rates
As a growth-focused marketer, you’ve likely encountered the term “bounce rates” in your analytics reports. Bounce rates provide a quick snapshot of how well your website is engaging visitors. Understanding this key metric—and knowing how to improve bounce rates—can offer valuable insights into what’s working and what needs adjustment in your site’s performance. Monitoring and…
February 21, 2020 John Hughes Social Marketing
4 Ways Influencer Marketing Can Benefit You
Businesses and marketers need to create content that’s relevant to their audiences. So it’s important that you identify how you can do that, or you could be at a disadvantage. One of the best places to start is by tapping into the channels your target audience is already using. The right influencer, for example, can…
February 19, 2020 John Hughes Marketing
What Are Brand Advocates (And How Can You Attract Them)?
Many consumers rely on recommendations to inform their purchases. Simply using advertisements to promote your products and services often isn’t enough. If you don’t have anyone talking up your business, your brand could be missing out. That’s where brand advocates can come to your rescue. These individuals can recommend your brand through social media and…