• 7 Ways to Increase Engagement and Conversions on Your Website

    7 Ways to Increase Engagement and Conversions on Your Website

    When you’re setting out to create a successful website, user engagement is a major concern. Any time visitors land on your site, you want them to spend some time with your content and click-through your Calls to Action (CTAs). It can be hard to know how to encourage those behaviors, though. Fortunately, there are a number…

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  • How to Use the โ€˜F-Shaped Patternโ€™ to Increase Engagement and Conversions

    How to Use the โ€˜F-Shaped Patternโ€™ to Increase Engagement and Conversions

    Reading online is different than perusing a book or magazine. Internet users are accustomed to quickly scanning information, only stopping on the parts that are most important to them. Eye tracking studies have even shown that online readers often scan web pages in predictable patterns. This is important for you as a website owner or…

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  • 7 Tips for Using Images Effectively on Your Website

    7 Tips for Using Images Effectively on Your Website

    As you are designing your website, you may think that images are simply a ‘nice to have’ element. In reality, images can do much more than just make your site look attractive. They can also play a role in either attracting visitors, or driving them away. Therefore, it’s very important to include plenty of high-quality…

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  • What Is SEO Metadata (And How Can You Add It to Your Posts)?

    What Is SEO Metadata (And How Can You Add It to Your Posts)?

    For most websites, Google is the most important source of visitors. No matter how strong your social media presence may be, Search Engine Optimization (SEO) is paramount to your siteโ€™s growth. Therefore, every site needs a way to manage its SEO metadata. Perhaps the easiest way to manage your metadata is by using the AIOSEO…

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  • Get Quick Wins with PrettyLinks 3.0!

    Get Quick Wins with PrettyLinks 3.0!

    We hope you know that here at PrettyLinks, we work every day to deliver amazing tools for business owners to help them win more. We want our customers to make more money, easier through superior affiliate link strategy and management. Today, weโ€™re excited to announce that weโ€™re rolling out a major, new release. This release wonโ€™t deliver…

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  • An Introduction to Pay-Per-Click (PPC) Advertising

    An Introduction to Pay-Per-Click (PPC) Advertising

    Weโ€™ve all seen plenty of ads online, and probably clicked on a few in our time. Theyโ€™re in our Google searches, on websites, and even on social media sites. A lot of companies are using these Pay-Per-Click (PPC) ads to find customers and drive sales, but are they right for your business? PPC advertising is…

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