Articles we think you’ll find useful

Get Quick Wins with Pretty Links 3.0!

We hope you know that here at Pretty Links, we work every day to deliver amazing tools for business owners to help them win more. We want our customers to make more money, easier through superior affiliate link strategy and management. Today, we’re excited to announce that we’re rolling out a major, new release. This release won’t…

An Introduction to Pay-Per-Click (PPC) Advertising

We’ve all seen plenty of ads online, and probably clicked on a few in our time. They’re in our Google searches, on websites, and even on social media sites. A lot of companies are using these Pay-Per-Click (PPC) ads to find customers and drive sales, but are they right for your business? PPC advertising is…

How to Create a Brand Style Guide for Your Website

As your business grows, you’ll have more and more people acting on its behalf. If those people have different ideas about your brand, that can lead to inconsistencies and confusion. That means you’ll need to find a way to quickly communicate your brand requirements as your business grows. One way to keep your branding consistent…

How to Get Started With Email Marketing on Your WordPress Site

Once you have your WordPress site up and running, you might wonder how to get eyes on it and build an audience for your products or services. With a vast array of marketing options out there, choosing the right strategy can seem overwhelming. The solution, however, is surprisingly accessible. It involves an activity that 99%…

How to Use External Links Effectively on Your Site (And Why It Matters)

Including plenty of external links on your WordPress site can help to improve your Search Engine Optimization (SEO). However, it’s important to use those links in the right way. Linking to the wrong types of sites can actually harm your page rankings. On the other hand, using effective external links can help add value to…