Articles we think you’ll find useful

3 Affiliate Programs You Can Use to Monetize Your Blog in 2020

Blog monetization – especially through affiliate marketing – has never been hotter. However, if you’re new to the game, you may not know where to begin. This is especially true if your blog is brand new, or if you’re only recently getting serious about your business. Fortunately, affiliate programs make it easy even for beginners…

Link Trust: A Close Look at the Psychology of Linking

The types of links you use – both on and off your website – are a crucial part of your linking strategy. Most internet users are savvy enough to recognize ‘friendly’ and ‘unfriendly’ links. So it’s important to offer links that inspire their trust. Fortunately, you can create beautiful, trustworthy links that attract clicks with…

An Introduction to Open Graph Meta Tags

One of the best ways to reach a wider audience is to share your content on social media. Unfortunately, simply sharing your content’s link on your profiles as-is leaves a lot of what social media posts up to chance. Enter ‘Open Graph’ meta tags. These are elements that, when used correctly, can boost your social…

3 Downsides to Shortened Links (And How to Combat Them)

Sharing links is a necessity for many bloggers, website owners, and marketers. However, long links can be clunky, unappealing, and in some cases, short on trust. Link shorteners can help, and have plenty of benefits, but they also have their downsides. If not used correctly, they can significantly reduce Click-Through Rates (CTRs) and lead to…

3 Reasons Generic Link Shorteners Don’t Cut It

Link shortening – the process of turning a long, unwieldy link into a short and pretty one – is a common practice. While generic link shorteners (such as Bitly and goo.gl) can be useful in a pinch, they aren’t a solid long-term solution. Using them can lead to ineffective linking, which can harm both your…