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How to Integrate Google Analytics with Pretty Links (And Why You Should)

Traffic numbers can be a strong indicator of your business’ success. After all, the more eyes on your site, the more potential leads your business has. However, the tracking process can seem complicated, and you may find yourself overwhelmed by the steps involved. Fortunately, Pretty Links enables you to easily integrate a tool such as Google Analytics,…

A/B Testing: What It Is and How To Do It With Pretty Links

When setting up your website or sending out email campaigns, it can be difficult to know how readers will perceive different aspects of your design and content. This is true for many things, including link placement and usage. With A/B testing, you can get as close to mind reading as possible. Ultimately, with a better…

Affiliate Link Disclosures: An Introduction and Best Practices

Links are the foundation of affiliate marketing. As such, some marketers may add paid-for links to their blogs and websites freely, without a thought to any repercussions. Unfortunately, undisclosed links of this kind can create a legal nightmare. That’s where affiliate link disclosures come in. This practice enables you to link to affiliate sites without…

4 Tips for Building an Effective Social Media Marketing Strategy

Whether you’re a business magnate or just learning the ropes, it’s not uncommon to run low on customers from time to time. Unfortunately, it can be difficult to know how to reach potential customers effectively. However, with social media marketing, you can reach prospects, build your business, and make a name for yourself within your niche.…

How to ‘nofollow’ Your Affiliate Links

Affiliate marketing can provide a welcome income boost to your business through a few well-placed links. However, search engines often crack down on affiliate sites that contain too many paid links and penalize them where it hurts – their search engine ranking. Even so, there are ethical ways around this. They enable you to still promote affiliate products…