Articles we think you’ll find useful

3 Downsides to Shortened Links (And How to Combat Them)

Sharing links is a necessity for many bloggers, website owners, and marketers. However, long links can be clunky, unappealing, and in some cases, short on trust. Link shorteners can help, and have plenty of benefits, but they also have their downsides. If not used correctly, they can significantly reduce Click-Through Rates (CTRs) and lead to…

3 Reasons Generic Link Shorteners Don’t Cut It

Link shortening – the process of turning a long, unwieldy link into a short and pretty one – is a common practice. While generic link shorteners (such as Bitly and goo.gl) can be useful in a pinch, they aren’t a solid long-term solution. Using them can lead to ineffective linking, which can harm both your…

Click-Through Rates: What They Are And How to Improve Yours

If you want to improve your current marketing campaigns, it’s crucial you understand what’s driving their success. In fact, there are so many elements of a successful campaign that it can be difficult to pinpoint what to build on, and what to discard. Fortunately, you can calculate how each link in your strategy is performing…

The Anatomy of a Pretty Link (And How to Optimize One Effectively)

There’s no doubt that using shortened, branded links on your website is beneficial. They can increase your brand’s credibility while also enabling you to expand your reach. However, many websites use links ineffectively, and this decreases the benefits they provide. Fortunately, by understanding the anatomy of a link – specifically a pretty link – you…

4 Reasons Your Search Engine Rankings Aren’t Improving (And How to Fix Them)

Your website’s ranking on search engines is crucial to its performance. However, sometimes even your best efforts can seem ineffective. This can negatively impact your website by making it near impossible for organic traffic to find you. Fortunately, it is possible to improve your rankings on Search Engine Results Pages (SERPs). Even if you’ve previously…